Senior Performance Account Manager

POSITION DESCRIPTION

SENIOR PERFORMANCE ACCOUNT MANAGER

Reports to: Operations Director

Direct reports: n/a

Purpose: Lead the client relationships across a portfolio of clients in partnership at times with Performance team members, reporting into the management team. The Senior Performance Account Manager balances strategic client leadership with hands-on platform involvement where needed, and is expected to drive innovations, deliver on commercial outcomes, manage account relationships, and elevate internal capability across performance platforms - ensuring that platform strategy aligns with clients goals and growth.

Key Responsibilities:

Campaign Strategy and Planning:

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• Lead the integrated account strategy across active channels, working in partnership with channel leads to ensure a unified performance narrative for the client.
  
• Design and lead complex, multi-channel performance marketing strategies aligned with client objectives and commercial goals.
  
• Develop comprehensive media plans, forecasts, and budgets, ensuring efficient allocation and ROI optimisation.
  
• Own strategic performance conversations with clients, ensuring senior stakeholder buy-in and long-term growth alignment.
  
• Identify and lead opportunities for account expansion, including service line growth, new market entry, and testing new platforms.
  
• Provide strategic oversight and guidance to team members in campaign planning, ensuring alignment to best practice and business goals.
  
  

Campaign Management and Execution

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• Oversee end-to-end execution of digital performance campaigns across platforms such as Google Ads, Meta Ads, TikTok, and Pinterest.
  
• Remain hands-on in-platform where required, this may account for up to 30% of the role, including direct campaign development, optimisations, and troubleshooting. The balance of in-platform vs. strategic work will flex based on account needs and channel lead coverage.
  
• Set and manage performance benchmarks, budgets, and KPIs, ensuring accountability and consistent campaign improvement.
  
• Conduct high-level campaign audits, providing strategic recommendations and interventions when performance is off-track.
  
• Develop and deliver performance reports with a focus on data-driven insights, identifying key opportunities for optimisation and scale.
  
• Partner with creative and content teams to ensure campaign messaging and visuals are aligned with performance objectives.
  
• Ensure advanced tracking is in place (UTMs, pixels, tag management) to enable accurate performance analysis and signal reliability.
  
• Stay at the forefront of platform updates and industry changes, proactively adapting strategies and sharing knowledge internally.
  

Client Relationship Management

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• Act as the senior strategic contact for key client relationships, providing proactive leadership, performance insight, and long-term growth planning.
  
• Translate performance results into business impact and future recommendations, building trust and credibility with senior client stakeholders.
  
• Lead strategic performance reviews and quarterly business reviews (QBRs) with high-value insights and forward-thinking recommendations.
  
• Identify and address client risks or blockers early, guiding resolution with solutions-first thinking.
  
• Guide and challenge clients on performance strategy, ensuring plans are robust, scalable, and grounded in commercial value.
  

Team Collaboration

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• Partner closely with channel leads when they are assigned to your accounts - providing account context, aligning on strategy, and ensuring channel-level execution ladders up to overall account performance. Act as the connective tissue between channel specialists, creative, and the client.
  
• Lead by example, demonstrating technical excellence, accountability, and high-quality client service.
  
• Mentor and support junior account managers and specialists, offering ongoing feedback, campaign guidance, and development planning.
  
• Conduct spot-checks, quality reviews, and technical audits to ensure standards are upheld across client work.
  
• Foster a culture of knowledge sharing, innovation, and continuous improvement across the performance team.
  
• Support onboarding and training of new team members, setting expectations for delivery quality and client communication.
  

Qualifications and Experience:

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• Minimum 4–5+ years of experience in digital performance marketing within an agency environment.
  
• Proven success managing large-scale, high-performing digital campaigns across Google Ads, Meta, TikTok, an