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Press Relations Manager

2 weeks ago

Sydney, New South Wales, Australia The Known Agency Full time

Overview
We are looking for an experienced and highly skilled PR Manager to join our dynamic team. This is an exciting opportunity to work across some of the most inspiring lifestyle and fashion brands in the country, leading innovative campaigns and building meaningful media relationships.
The ideal candidate will bring a strong track record in PR (min. 4 years experience), a passion for storytelling, and the ability to deliver outstanding results in a fast-paced environment. You'll play a pivotal role in shaping brand narratives, driving media coverage, and creating cultural moments that resonate.
If you're a confident communicator, creative thinker, and natural collaborator with a deep understanding of the lifestyle and fashion landscape, we'd love to hear from you.
PR MANAGER – The Known Agency
The PR Manager will work in the PR arm of the business, driving day-to-day activity of client press, talent programming, event management and client liaison. This candidate will bring awareness and knowledge of the media landscape and to support the business objectives of providing an elevated representation of The Known Agency brands externally.
The successful candidate will be able to work independently as well as within a team environment, present strong communications and organisational skills, an ability to multitask, alongside articulate understanding of our clients.
This is an opportunity for an ambitious PR expert who is proactive and driven within the environment of fashion, beauty and lifestyle brands.
Primary Purpose of Position
The PR Manager will be responsible for building a strong rapport with The Known Agency's clients and act as leader, across all functions of our press department as integral part of our Press team. As per the respective Press Service Agreements, they will service these clients through the below key responsibilities and duties:
Gaining an understanding of each brand's pillars, and strategic PR/comms objectives. Strive to meet agreed KPI/targets to maximise brand mentions.
Proactively and reactively managing media requests/opportunities in a timely manner
Manage talent paid partnerships & oversee talent gifting opportunities
Executing brand collaborations and sponsorship initiatives
Support brands in retail marketing initiatives
Pitching creative collaborative ideas to media and brand partners
Maximise opportunities to drive awareness and create ongoing brand success - brand/designer profiling, media release & media kit dispatches, proactive pitching to highlight new collection drops, and brand stories/collaborations.
Meet monthly targets for all initiatives to maximise brand mentions
Establish new Media/Influencer/Agent Relationships and nurture existing ones.
Oversee and continuously contribute to the TKA media/influencer database. Build targeted lists for media release /kit dispatches.
Manage the junior PR team in their daily tasks and showroom
Event Management and Projects – manage, oversee and execute the production of all client media events, and event partnerships such as Australian Fashion Week. Pitching brand collaborations, sponsorship and responsible for management execution and production of all brand related projects.
Support the PR Director and Senior TKA team across client PR/Comms initiatives.
Skills & Experience Required
4+ years of experience in Public Relations at a fashion, beauty or lifestyle agency
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) – Proficient in Adobe Creative Suite is a bonus
Exceptional written and verbal communication and interpersonal skills
A solid understanding of the Australian media and talent landscape
Great relationships with media, talent and agents for brand exposure and opportunities
A creative flair to conceptualize and execute strategies for clients and the business
Confident in managing editorial requests with media and clients
Excellent organisational and time management skills, ability to multi-task and react to shifting priorities while adhering to deadlines
Experience managing a team is a bonus
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
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