Consumer Strategy

2 weeks ago


Sydney, New South Wales, Australia Uber Full time

**About the team**

Come and drive growth in a fast paced, dynamic business. Uber Eats is on a mission to make eating well effortless for everyone, everywhere. Consumers are at the centre of everything we do.

The role is part of the Consumer Engagement squad which sits within the Consumer Strategy & Operations team. You will be responsible for leading projects and campaigns that aim to increase user engagement, grow our Uber One member base, and represent the voice of consumers in key cross functional forums in order to improve the consumer experience.

**About the role**

You will use consumer insights to help set the strategy and work with team members in our Mechant, Marketing, and Marketplace teams to execute initiatives and bring the strategy to life. You will have end-to-end ownership of key initiatives including data analysis, solution design and execution. Your scope will be to engage users through continuous campaign experimentation, requiring you to build a strong foundational understanding of our systems and a desire to push the boundaries with the campaigns that we take to market.

We are looking for a strong problem solver who is excited to both grapple with strategic questions and to roll-up their sleeves to get stuff done. Consumer engagement is an extremely cross-functional area, so collaboration, communication, and initiative are key to success in the role.

**Your impact in role**
- Design, execute and optimise engagement and retention campaigns: translate data insights into actionable and effective campaigns. This includes designing new campaign concepts, segmenting audiences, creating messaging, deploying campaigns, and reporting results
- Partner closely with XFN teams (in particular merchant & marketing teams) to design and execute on a breadth of campaigns end to end, ranging from in-app incentives to in-person activations
- Tailor strategies by customer segment: Employ quantitative and qualitative research tools to develop/refine customer segmentation and build tailored strategies by segment
- Understand consumer needs and pain points, and seek ways to address them through our product/offering

**The experience you'll bring**
- Quantitative degree and 3+ years of solid operational and analytical experience gained in a tech company, management consulting, finance, or consumer growth experience in a fast-paced environment
- Customer-centric thinking and a continuous improvement mindset, exposure to consumer businesses a bonus
- Analytics - experience dealing with complex data sets using excel/google sheets (SQL a plus but not required), deriving insights, checking against what you see in the real world and synthesising recommendations
- Project ownership and delivery - demonstrated ability to work closely with cross-functional teams, manage stakeholders effectively in an ever-changing, rapid growth environment, and coordinate, plan and prioritise tasks across multiple projects

**Preferred qualifications**
- Advanced proficiency in Excel/Google Sheets and basic competence in SQL (or strong willingness to learn)
- Experience with running incentives and promotional campaigns, including A/B testing, messaging, and post-campaign analysis
- Ability to thrive in a fast-paced environment
- Strong business judgment and critical thinking skills, with the ability to use data to quickly develop strategies and make decisions
- Familiarity and passion for data-driven digital marketing, customer marketing and retention


  • Consumer Strategy

    2 weeks ago


    Sydney, New South Wales, Australia Uber Full time

    **#GreatMindsDon'tThinkAlike** At Uber, we take pride in our diversity and working environment that sees you as more than just a person that can do the job, but a unique individual that can level up our organisation with a perspective only you can offer. Uber provides a truly open culture that encourages all to voice their thoughts**About The Team**:UberEats...


  • Sydney, New South Wales, Australia beBeeStrategic Full time $150,000 - $180,000

    Marketing Leadership OpportunityWe are seeking an experienced professional to lead our consumer/lifestyle practice in Sydney, Australia.This is a dynamic opportunity for a talented marketer to drive business growth and develop strategic marketing initiatives.About the Role:Develop and implement comprehensive marketing strategies to increase brand awareness...


  • Sydney, New South Wales, Australia Paypal, Inc. Full time

    Head of Strategy, Analytics and Consumer Products**The Company**PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global...


  • Sydney, New South Wales, Australia Uber Full time

    Strategy & Operations Manager (Consumer Pricing)Join to apply for the Strategy & Operations Manager (Consumer Pricing) role at UberStrategy & Operations Manager (Consumer Pricing)23 hours ago Be among the first 25 applicantsJoin to apply for the Strategy & Operations Manager (Consumer Pricing) role at UberGet AI-powered advice on this job and more exclusive...


  • Sydney, New South Wales, Australia Uber Full time

    Strategy & Operations Manager (Consumer Pricing) Join to apply for the Strategy & Operations Manager (Consumer Pricing) role at UberStrategy & Operations Manager (Consumer Pricing) 23 hours ago Be among the first 25 applicantsJoin to apply for the Strategy & Operations Manager (Consumer Pricing) role at UberGet AI-powered advice on this job and more...


  • Sydney, New South Wales, Australia Uber Full time

    Strategy & Operations Manager (Consumer Pricing)Join to apply for the Strategy & Operations Manager (Consumer Pricing) role at UberStrategy & Operations Manager (Consumer Pricing)23 hours ago Be among the first 25 applicantsJoin to apply for the Strategy & Operations Manager (Consumer Pricing) role at UberGet AI-powered advice on this job and more exclusive...


  • Sydney, New South Wales, Australia Uber Full time

    **#GreatMindsDon'tThinkAlike** At Uber, we take pride in our diversity and working environment that sees you as more than just a person that can do the job, but a unique individual that can level up our organization with a perspective only you can offer. Uber provides a truly open culture that encourages all to voice their thoughts.**About the Team**Come...


  • Sydney, New South Wales, Australia beBeeCategory Full time $113,399 - $143,993

    Category Manager Job DescriptionWe are seeking a strategic thinker with a passion for consumer healthcare to join our Commercial Excellence team working on within our Wellness Portfolio.Job Summary:Craft and execute innovative category strategies that propel business objectives and fuel growth.Delve into market trends, decode consumer insights, and...


  • Sydney, New South Wales, Australia Nestle Full time

    At Nestlé, we constantly explore and push the boundaries of what is possible with foods, beverages, and nutritional health solutions to enhance quality of life and contribute to a healthier future. We care for individuals and families, our communities in which we operate and the planet and are looking for like-minded people that want to make an impact.We...

  • Drive Consumer Growth

    2 weeks ago


    Sydney, New South Wales, Australia beBeeConsumer Full time $110,000 - $116,000

    About This RoleWe're seeking an experienced professional to lead projects and campaigns that drive consumer growth and retention.Your Key ResponsibilitiesOwning the strategy and execution of consumer experience initiatives to create exceptional delivery experiences.Developing strategic recommendations based on consumer insights and pain points.Measuring the...