Online Content Specialist

**Job ID**: 279726

**Date posted**: 21/02/2025

**Our team within IKEA**
At IKEA, our vision is to create a better everyday life for the many people. We believe that everything we do comes with the responsibility to create a positive impact on people, society and the planet. We are passionate about home furnishing, creating a positive life at home and sharing our tasty responsibly sourced food with the many people across the world.

We are guided by our cultures & values, creating a great place to work.
We stand for equality, diversity and inclusion.
We care about people & planet and promote health & wellbeing.
We nurture your development and provide career opportunities to unlock your potential.
**What you need to know**
Working at IKEA has its benefits and rewards:

- 5 weeks' Paid Annual Leave, Paid Parental Leave, Family & Community Leave and much more
- 24/7 access to our Employee Assistance Program for health and wellbeing support
- 15% Co-worker discount
- Low-cost nutritious meals including complimentary drinks in our Co-worker restaurant
- Free Co-worker parking
- Digital Entertainment membership (thousands of discounts for dining, fun activities, shopping and travel across Australia & New Zealand)
- Bonus programme (where eligible)
- Co-worker Loyalty programme (extra contribution to your superannuation fund where eligible)

Additional information:

- This role is Temporary, Full-time, 76hrs/fortnight until March 2026
- The preferred location for the role is Service Office, Tempe NSW, where hybrid working including a minimum of 3 days in the Service Office is required. However remote working from any other IKEA AU location will be considered.
- Applications close Friday 7 March 2025.

**About this work area**
As Online Content Specialist your responsibilities will include, but are not limited to:

- Manage the online content localisation process: adjust global material for local adaptation in order to secure local relevance
- Continuously optimise the online content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content
- Based on commercial and identified additional local needs, create new online content solutions when necessary and lead online content adaptation
- Work closely on a daily basis with SEO, range, merchandising and digital performance functions to secure cross-functional alignment in the wider E-commerce team
- Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximise impact with Selling, HFRD (Home Furnishing and Retail Design), IKEA Food, Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture and store units.
- Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

You are energised by driving business growth and motivated by increasing customer value. With a passion for home furnishings and understanding behaviours of the many people and their life at home you enjoy staying on top of the latest trends and sharing this with others. Demonstrating strong digital acumen and a creative mindset you understand the importance of integrated communications, and the connection to commerciality in business. You'll work closely with all internal content creators and streams within the Marketing & E-Commerce function, you will drive activities in line with the Marketing Communication & E-Commerce strategy to deliver the annual Communication plan.
- Formal qualifications in Digital Marketing or equivalent
- 3 years' experience in marketing, including localising global campaign content
- Adobe Suite - InDesign, Photoshop, Adobe After Effects, Premiere Pro
- Experience using analytics tools - Google Analytics
- Experience in retail marketing, FMCG highly regarded

**We need people like you**
At IKEA, work is so much more than a job. Come join us