Marketing & Events Coordinator

2 weeks ago

Melbourne, Victoria, Australia Specialized Full time

Marketing & Events Coordinator

The Marketing and Events Coordinator at Specialized plays a pivotal role in creating experiences that inspire riders and elevate our brand. This position combines event planning expertise with marketing savvy to execute impactful campaigns and events.

Key Responsibilities:
Marketing:

- Support the planning and execution of targeted marketing campaigns and social media activities
- Collaborate with cross-functional teams to align marketing efforts with commercial objectives
- Act as a brand ambassador, maintaining Specialized's brand integrity across all touchpoints

Events:

- Plan, execute, and evaluate events, coordinating with staff, retailers and external partners and create complementary market campaigns
- Lead and coordinate staff at events, defining roles and responsibilities and be the point of contact for external partners
- Oversee event materials, demo bikes, and Specialized vehicle fleet.
- Work cross-functionally with retail and sales teams to align on goals and maximise impact.
- Manage event budgets, timelines, and reporting.
- Act as a visible and approachable representative of Specialized in the cycling community.

Sports Marketing:

- Manage relationships with athletes and ambassadors, ensuring effective brand representation and collaboration
- Track performance and manage commitments to optimise brand impact.

What You'll Need to Win:

- 1-2 years' experience in marketing, event coordination, or project management - preferably in sports, outdoor, or lifestyle industries.
- A degree in Marketing, Event Management, or a related field is ideal.
- Passion for cycling and familiarity with the cycling industry is a must.
- Excellent organisational and multitasking skills, you're calm under pressure and detail obsessed.
- A collaborative and proactive approach with great communication skills.
- Hands-on attitude - you're happy loading bikes, setting up tents, and leading activations.
- Flexibility to travel and work weekends as needed for events.
- Basic bike mechanic knowledge is a bonus.

Other Requirements:

- Valid Australian Driver's License

Join us at Specialized and play a vital role in creating exceptional experiences that drive our brand forward. If you are a detail-oriented marketing professional with a passion for cycling, we want to hear from you

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