Consumer Pr Specialist

1 week ago

Sydney, New South Wales, Australia Ikea Full time

Who you are

You are passionate about the importance of the home and feel energised by what IKEA can offer Australians. From this passion you will take a leading role in the development and execution of strategic public relations, integrated campaigns, influencer engagement, activations, and content creation. Business goals, co-worker engagement, public trust and strengthening brand reputation will be at the heart of what you do. With previous experience in a similar PR role, you will be able to lead dynamic product launches, fun and engaging consumer campaigns and have a strong understanding of the complete media landscape with consumer journalist relations. You will have the ability to work with cross functional stakeholders, ensuring they are informed, securing their support and ensuring effective communication is disseminated at the right time and across the right channels. You are comfortable working in an agile environment, have a proactive attitude in problem-solving, and are hands-on.

**Your responsibilities**

In this role will maintain strong media & influencer relations with effective and engaging commercial PR, supporting IKEA and the market commercial agenda & priorities. Your responsibilities will include but are not limited to:

- Execute and implement the local, integrated communication plan - with focus on commercial PR such as product launches and seasonal peaks.
- Develop and execute PR plans in support of the commercial areas of the business.
- Secure alignment of commercial PR activity with the global communication plan and direction.
- Secure the planning, execution and optimisation of earned media, as part of an integrated media approach to maximise commercial impact, drive business results and improve cost efficiency of results in close collaboration with Marketing.
- Manage stakeholders to deliver to the needs of the business in relation to commercial PR activity.
- Monitor and analyse media to measure results as well as identify proactive opportunities and potential risk issues. Communicate success of commercial PR to the business.
- Develop alongside other communicators and tap into wider resources, i.e. social/digital, PR, stakeholder engagement, campaigns.
- Build and manage media and influencer relationships for proactive, reactive and campaign related opportunities.
- Actively encourage improvement of content creation, based on trends in communication and the latest developments within commercial PR.
- Support the communications team in monitoring the media in relation to IKEA Australia.

**Together as a team**

We strongly position IKEA as a truly meaningful & trusted brand in people's hearts & minds, with a focus on us as a retailer and our positive societal impact. At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication.

What you need to know

This role is permanent full time and based in IKEA Service Office, Tempe NSW.
- Internal Job Title - Commercial PR Specialist.

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