Digital Marketing Specialist

6 days ago

Sydney, New South Wales, Australia Dtg Talent Solutions Full time

Broad and Varied Role Supporting Digital Strategy
- Enhance Creative, Marketing and Technology Skills
- Head Office Environment, North Ryde Location

**DTG Talent Solutions** are recruiting a Digital Marketing Specialist on behalf of our client, an ASX listed business and market leader in its feild, with a host of well known and high performing brands, in an exciting period of growth and innovation.

Embracing career development, work-life balance and a supportive culture, this is a great opportunity to join a high performing marketing team, and enhance your creative, marketing and technology skills. Driving digital content and marketing initiatives across website and social media properties. You will also gain valuable exposure to major UX and design projects, change management and digital transformation.

**Key Responsibilities**
- Support the production, quality assurance and publishing of digital content - both independently and working with agencies.
- Create and maintain social media schedules to support the audience engagement objectives of our key categories.
- Implement A/B testing and personalised content.
- Maintain online communities, engage with followers and build brand advocacy for social media profiles.
- Monitor digital trends and conduct periodical research to identify new opportunities to engage with our target audiences.
- Support digital experience projects and design testing of customer touch points and digital products.

**Experience and Qualifications**
- 2+ years experience in a similar role, and fast-paced environment.
- Bachelor degree in Marketing, Business, Communications, IT or similar.
- Highly developed written communication skills
- Proficiency in using digital platforms such as DXP, CMS, CRM and DAM. Sitecore and Shopify experience a plus.
- Demonstrable skill in using project management tools (such as JIRA and Trello).

**Highly Advantageous**
- Experience in home building and/or design/architectural sectors.
- Knowledge of SEO and digital design best practices.
- Experience managing the development of visual content such as photography, video, infographics, frontend animation.
- Previous digital design and copywriting experience.
- Working knowledge of HTML/CSS/Javascript.

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