Acquisition Marketing Manager

Since 1959, Australian Military Bank has provided members with fantastic service, great rates and competitive banking and insurance products. As a member-owned financial institution, we are all about putting members first and helping them to achieve their financial goals. We offer mortgage, consumer and credit loan facilities as well as products and services within superannuation, everyday transactions, savings, term deposits and insurance.

As Australia's longest serving Defence financial institution, we have supported those who protect and serve our country for over 65 years. And as a member-owned bank, we are here for our members first, helping them to achieve their financial goals with a range of competitive products and personalised service. In 2024, we were named one of the World's Best Bank by Forbes and won Canstar's Consumer Bank of the Year for Everyday Banking.

**Your Role**:
As the Acquisition Marketing Manager, you will be responsible for developing and executing an integrated approach to our brand and marketing activities to drive the growth and retention of our member base. As the go-to-market (GTM) lead, you will manage the end-to-end campaign development cycle including creative development, rolling out assets and results tracking.

Key responsibilities include:

- Day to day management of the marketing activities including creative development, paid media execution, ongoing content management and performance tracking to meet business goals and targets.
- Develop and maintain website content.
- Support the integration of acquisition and retention member communications into campaigns.
- Support marketing campaign rollout to our distribution teams.
- Work with external media buying agencies to drive efficient marketing spend.
- Manage digital channel lead optimisation.
- Track and report on campaign performance and manage the budget.
- Analyse market trends, customer insights, and competitive landscape to inform activities.

**About You**:

- 2-3 years in similar roles, preferably within the advertising requirements within the financial services industry.
- Experience developing and implementing integrated marketing campaigns including creative development.
- Solid understanding of digital channels including website, paid media and social media.
- Experience in campaign tracking using Google Analytics and Google Tag Manager.
- Ideally experience in managing website content via an open-source CMS.
- Advanced communication skills (written/verbal).
- Advance skills with Microsoft Office, Adobe Creative Cloud programs and Canva.
- Strong attention to detail.
- Deadline and results driven.
- Ability to work autonomously and in a team environment.

**Benefits**

Working with Australian Military Bank will provide you access to a great range of benefits including:

- Staff Banking product + Services discounts
- Novated Leasing options
- 4 weeks Paid Parental + Purchased Leave option
- Referral Reward Program
- Employee Assistance Program
- Annual Flu Shot + Blood Donor Leave
- Polo Shirt provided
- Service Awards

**Why Us**

Australian Military Bank forms an integral part of the wider Defence community. We offer our staff competitive remuneration, discounts on banking and insurance products and ongoing learning and development programs. You will be provided with training and coaching on the job to provide you with the tools to be successful in this role. Australian Military Bank provides realistic progression opportunity nationwide and the opportunity to embrace new technologies and ways of working.

**Probity check**

As we are an Authorised Deposit Taking Institution, there is a requirement to complete the standard range of Credit, Police and Bankruptcy checks prior to commencement of employment.

This is an exciting, challenging position with the opportunity to build your career with a highly trusted mutual bank. We move quickly with our interview process, if you are keen please submit your CV today