Music Promotion Marketing Manager

1 week ago

Sydney, New South Wales, Australia Bytedance Full time

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

**Team**:
SoundOn is a music distributor that allows musicians to distribute their music work directly to TikTok, Resso and other DSPs while musicians can enjoy 100% royalties. Our vision is to nurture the local independent artists by supporting them in distribution, promotion, and career development

**Responsibilities**:

- Discover music effectively and build up viral cases across platforms, including TikTok, Spotify and other DSPs and be responsible for the stream performance of songs.
- Develop and lead the music promotion campaign with cross-functional teams including artist managers, A&R, product and external agencies. Manage the project budget effectively to deliver cost-effective results.
- Manage external promotional channels, including editorial operation, digital marketing, media and PR, etc, to deliver and improve performance results.
- Analyze the target market and audience regularly to make the best music promotion strategies.
- Identify and monitor the emerging music, hotspot and user behavior trends to effectively communicate with the target audience.
- Monitor and analyze competitor releases, performance and marketing campaigns.
- 5+ years Music industry experience in music marketing, digital marketing, social media marketing fields at music labels, streaming platforms or MCNs.
- Strong project management and communication skills. Capable of managing multiple projects effectively in an agile fashion.
- Strong network within local & international agencies to effectively promote the songs via radio, TV, and digital channels.
- Strong data analysis skills to review, forecast and make financial decisions based on data.
- Good work ethics, self-motivated and result-driven with cross-cultural empathy.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

"In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today."

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