Strategic Brand Developer

11 hours ago

Newcastle, New South Wales, Australia Bebeebranddevelopment Full time

Job Overview
This is an exciting opportunity for a Brand Development Lead to join our team. The ideal candidate will have 5+ years of experience in marketing, preferably in the hospitality or lifestyle brands industry.
The successful candidate will be responsible for leading the marketing team, managing the day-to-day marketing calendar, and delivering impactful campaigns. They will drive brand consistency across all venues, oversee digital marketing, and own the content creation strategy including coordinating photo and video shoots.
About the Role
We are seeking a natural leader who enjoys coaching and developing a team. The ideal candidate will be commercially minded, comfortable managing budgets and reporting on ROI, and confident across digital, social, content strategies, and traditional advertising.
The Brand Development Lead will also be responsible for setting direction, supporting their team, and keeping projects moving while staying close to the work themselves. They will collaborate with an external advertising agency to develop campaigns for print, radio, TV, digital, and outdoor, and champion customer loyalty programs using data to drive engagement.
Responsibilities
Lead the marketing team to deliver best-in-class work.
Drive brand consistency across all venues.
Oversee digital marketing.
Own the content creation strategy.
Collaborate with an external advertising agency.
Champion customer loyalty programs.

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