Marketing Automation Specialist

2 days ago

Gold Coast, Queensland, Australia Artesian Hospitality Full time

**The Company**

Artesian Hospitality is one of Australia's largest hospitality groups. With over 15 years' experience the group owns and operates a portfolio of diverse brands across the hospitality sector. We employ of 350 staff and welcome more than 1 million people annually Our "Experience first" attitude ensures that every restaurant, nightlife, and day life venue is built with a world class focus on service, design, innovation, and atmosphere. Our portfolio includes White Rhino, Surfers Pavilion, Cali Beach, SinCity, Bedroom Lounge Bar, Havana Nightclub & our new venues opening up in Brisbane: TAMA, Tax Office & Gatsby.

**The Role**:
**Responsibilities**:

- Develop and maintain EDM templates to support marketing campaigns, aligning with brand guidelines and industry best practice
- Develop and execute A/B test strategies, report on results
- Map, build and optimise customer journeys
- Oversee data acquisition strategies, ensuring adherence to compliance guidelines
- Create and maintain audience lists and segmentation to ensure targeted messaging
- Identify areas for data-driven learning, optimisation and automation
- Lead the key messaging and broader marketing strategy for the Artesian Loyalty app
- Build relationships with other business units and advise on optimisation strategies, where applicable
- Assist the marketing and events team and other business units with projects as required.

**Skills & Experience**:

- Experience with Stripo and Mailchimp (or similar ESP)
- Experience in Google Analytics 4
- Basic understanding of HTML and CSS
- Strong analytical skills - the ability to collect, analyse and interpret data from multiple sources to guide decision making
- Must be a critical thinker, a creative problem-solver and a keen learner
- Knowledge of Looker Studio, SQL and data visualisation skills (or an interest in learning) will be highly regarded
- Copywriting skills will also be highly regarded
- Demonstrated ability to: solve problems, learn quickly and adapt to rapid change, work autonomously and within a team.

**The Perks**:
You'll get everything you need in terms of on-the-job training, a competitive pay and career opportunities across our growing group of venues.

Being team member at Artesian means you will receive amazing discounts across our venues _(50% off food & beverage), _as well as VIP access and special offers from our partners such as alcohol companies, concert, and festival organizers. All of this is combined with a growing number of venues that provide career progression and the opportunity to be a part of a culture that is passionate about the industry. We are pioneers in everything guest focused to create magical experiences every single moment for the team and our guests.

We strive to create a healthy and robust workplace by dialling up compassion, empathy, and seeing the best in others. Come work at Artesian Hospitality where we support each other and care about building a positive workplace culture.

Artesian Hospitality is much more than a great place to work - it's an amazing career opportunity.

If this sounds like you, we would love to hear from you.

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