Digital Activation Executive

8 hours ago

Sydney, New South Wales, Australia Coca-Cola Europacific Partners Full time

**The Company**

Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move and sell some the world's most loved brands - serving 600 million consumers and helping 1.75 million customers across 29 countries grow. We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support.

Our portfolio in Australia includes the Coca-Cola family of products, as well as loved brands like Sprite, Fanta, Mount Franklin, Keri Juice, Powerade, Barista Brothers, Jim Beam, Canadian Club, Feral Brewing, And Grinders Coffee.

We're proud to be part of the Australian community and recognise the importance of giving something back. In addition to our efforts on wellbeing, recycling and sustainability, together with Coca-Cola South Pacific we distribute $1.1 million annually to local charities through the Coca-Cola Australia Foundation.

**The Role**

As the Digital Activation Executive - Pure Play customers, you will be responsible for the activation of CCEP partner brands on their digital sales and marketing channels.

Reporting to the Digital Activation Manager, you will play an integral role in working closely with business stakeholders where you will consult and guide the organisation on best-in-class digital activation for Amazon and other Pure Play customers.

**Key Responsibilities Include**:

- Influence & support implementation of 12-month execution plans across Amazon & Pure Play customer digital assets
- Deliver eCommerce Test & Learn initiatives against joint priorities to drive future growth
- Drive & own customer events activation (eg. Black Friday. Prime Day)
- Conduct PCR's; deliver actionable insights to be shared across channels to improve marketing performance metrics
- Work to better understand the P2P, delivering a oPICOS for Pure Play
- Provide support across our At Home customers from a digital activation perspective as required
- Work with brand partners, suppliers and customer stakeholders to deliver on time best in class executions
- Manage Search & Media Agencies in conjunction with brand teams to deliver best practice SEM (promotional grid, activations & KSW alignment), media activation & share back to the business on a monthly basis
- Own and represent Amazon and Pure Play customers in CELL Meetings
- Provide feedback on proposed plans, ensuring outcome aligns to the best interest of CCEP (Coca Cola Europacific Partner) and customers
- Own and manage the E-commerce newsletter distributing monthly to key stakeholders

**About You**:

- Ideally marketing or sales degree/background
- Previous experience in a marketing &/or digital marketing capacity an advantage but not a requirement
- Excellent attention to detail, ability to multi-task & work in a faced paced environment
- Strong stakeholder management
- Working understanding of the Digital environment

**If you like the sound of this fantastic opportunity APPLY TODAY**

**Applications close Sunday 20th of November.

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