Paid Search

2 days ago

Sydney, New South Wales, Australia Dangerfield Full time

Position
- Paid Search & SEO Specialist
- Work Type
- Full Time Fixed Term
- Location
- Abbotsford, VIC
- Specific Requirements

**About us**
Factory X has become a leader in Australian fashion, proudly managing a family of iconic brands, including Gorman, Dangerfield, and Princess Highway. Our brands encourage individuality, inclusivity, and self-expression, and they are showcased in over 120 flagship locations across Australia and New Zealand. From edgy streetwear to bold statement pieces, we remain at the forefront of fashion, delivering pieces that inspire and connect.

**What we're looking for**
As we expand globally, we're looking for a Paid Search & SEO Specialist to support our growth by optimising digital campaigns that boost brand awareness, customer acquisition, and retention. This is a full-time role at our Abbotsford Head Office.

This is a key role within our in-house marketing team, ideal for a data-driven, creative, and fashion-savvy digital marketer with strong expertise in Google Ads and SEO. You'll bring a proven track record in e-commerce performance marketing, a keen eye for fashion trends and an understanding of consumer search behaviour.

**Your Day-to-Day Responsibilities**
- Managing the Planning, execution, and optimisation of Search, Shopping, Performance, Max, and Demand Gen campaigns to drive online sales.
- Conduct ongoing keyword research, strong competitors analysis, consumer search behaviour, and competitor strategies for different markets.
- Managing large budgets, bids, and campaign performance to meet ROI and ROAS targets within the company's KPIs
- Creating and optimising campaigns aligned with the best practices around Google Ads.
- Generating, monitoring, and analysing campaign data to identify growth opportunities.
- Monitoring key metrics such as conversion rate, CPCs, CPAs, and ROIs within the company's KPIs
- Develop actionable insights for ongoing improvements for different markets.
- Develop and implement on-page and off-page SEO strategies to increase organic traffic.
- Managing website content, metadata, and product descriptions for target keywords.
- Collaborate with content and creative teams to ensure SEO best practices in all brand communications.
- Creating new opportunities across emerging search ads and organic.
- Knowledge of backend systems, including Shopify.

**What You'll Bring to the Team**
- 2+ years of experience in Paid Search and SEO, preferably in fashion, retail, or e-commerce
- Proficiency with Google Ads, Google Analytics (GA4), Google Tag Manager, Google Merchant Centre, SEO tools (SEMRush, Ahrefs, Screaming Frog, etc.) and Google Search Console
- Strong understanding of e-commerce funnels, keyword intent, and digital marketing KPIs
- Maintain confidentiality and exercise sound ethical judgment
- Excellent analytical skills and ability to translate data into actionable strategies
- Clear, respectful communicator who can adapt to changing priorities
- Creative mindset with a love for fashion, trends, and consumer behaviour
- Experience with shopping feeds and product listings
- Full working rights in Australia

**Why You'll Love Working With Us**
- Enjoy generous staff discounts across all Factory X brands.
- Free on-site parking and a dog-friendly office—bring your furry friend along
- Work alongside a friendly, passionate, and collaborative team that values open communication and mutual support.

**How to Apply

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