Paid Media Executive

Paid Media Executive (Bilingual) - Asia Pacific & Canada

CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we've expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we're still growing.

We're a business in rapid transformation, currently investing heavily in digital people and technology. If you're looking to accelerate your career and be part of something special this is the role for you.

ROLE AND RESPONSIBILITIES

We continue to see strong growth in both existing and new markets, we're searching a Paid Media Executive to help drive our CFD & Invest products across APAC & CA.

This role will suit a hands-on tech savvy individual who is comfortable executing across the Google stack, working with new processes, managing multiple stakeholders and achieving successful business outcomes.

We're looking for a Paid Media Executive with approx. 3 years' experience to help drive our regional acquisition and brand strategy with proven experience in PPC, Paid Social & Programmatic.

If you're up for the challenge, then keep reading

Key Responsibilities
- Plan, build and deliver acquisition & brand lead campaigns across APAC & CA.
- Optimise and oversee PPC, Paid Social & Programmatic campaign performance.
- Pro-actively assist in driving strategies and tactics that improve efficiencies and deliver optimisation across the markets.
- Collaborate effectively with key stakeholders to ensure all channels are elevated and achieve the best omni channel approach.
- Provide actionable tactical recommendation based on trends and key insights.
- Have a full funnel holistic marketing approach taking into account our Market Mix Model.
- Develop reporting and monitor performance of activities and campaigns as required.
- Work with Data Scientist, CRM and Brand Managers to identify key segment audiences per campaign.
- Work with the Creative and Brand teams to ensure channel specific creative.
- Liaise with Group functions (legal, compliance etc.) to ensure all acquisition activities are compliant with local regulation and in accordance with internal policies.
- Support in documenting best practice guides, socialize scenarios and advocate a performance approach.
- Support in managing the annual APAC & CA marketing budgets ensuring it is allocated appropriately to drive both brand and performance.
- Support key strategic initiatives and growth strategies.
- Other ad hoc marketing supportive tasks as required.

General responsibilities
- Support the Paid Media Manager with planning, reporting and relevant budget management.
- Maintain personal/professional development to meet the changing demands of the role and changing digital landscape.
- Build and maintain strong relationships with stakeholders across the APAC region.
- Undertake such other duties, training and/or hours of work as may be reasonably required, and which are consistent with the general level of responsibility of this role

KEY SKILLS AND EXPERIENCE

Must haves:

- Written & spoken Bilingual - Simplified Chinese.
- 3 years in PPC, Paid Social & Programmatic marketing.
- Strong hands-on skills across the Google Stack (Adwords, DV360, DSP's, and GA4)
- Understanding of the digital landscape and the impact of a cookie-less world.
- Strong thought leadership to build infrastructure and enhance our capabilities.
- Advance knowledge of Microsoft Word, Powerpoint and Excel.
- Project management and organisational skills.
- Ability to communicate throughout all levels of an organisation both technical and non-technical.

KEY COMPETENCIES
- Technical mind set with strong problem solving skills
- Self-motivated and driven; able to act on own initiative and accountable for deliverables
- Ability to work to targets and tight deadlines.
- Good commercial acumen
- Positive attitude and resilience
- Ability to build strong relationships with a wide range of stakeholders across the globe.
- Ability to execute projects on deadline in an ever changing environment
- Customer first attitude
- A keen interest in new and developing technologies
- Excellent communication and presentation skills, written and oral

**BENEFITS**:

- Competitive salary + bonus
- 2 giveback days each year
- 1 extra annual day of leave for your birthday
- CMC Benefits hub
- Women at CMC
- Generous L&D program

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don't just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.