Digital Marketing Specialist

About Mortar AIMortar AI is a forward-thinking technology company at the forefront of the AI revolution, delivering cutting-edge marketing solutions that blend creativity, robust data analytics, and emerging technologies.
We partner with businesses across diverse industries to develop holistic, AI-driven strategies—from programmatic advertising and predictive analytics to hyper-personalised marketing—ensuring they connect with the right audience at the right time.
Our collaborative, client-centric culture encourages experimentation and continuous innovation, underpinned by our dedicated R&D efforts.
We believe in investing in new AI tools and fostering a culture of lifelong learning to keep our team adaptable and curious.
By pushing the boundaries of what's possible, Mortar AI is empowering businesses to stay ahead of the curve in an ever-evolving market and shaping the future of modern marketing.Position OverviewWe are seeking a Marketing Specialist with a strong technical background, proven strategic skills, and an interest in the application of AI in marketing.
In this role, you will develop and execute comprehensive marketing strategies, utilise advanced marketing tools, and contribute to the growth of our brand.
This is a full-time, permanent position based in Adelaide, SA.You will play a pivotal role in planning, implementing, and analysing multi-channel marketing campaigns that align with our business objectives.
A key part of this position will be leveraging AI tools (including ChatGPT and similar models) and programmatic marketing platforms to optimise and refine marketing strategies.
Fluency in written and spoken English is essential for success in this Australia-based position.Key Responsibilities
•Marketing Strategy & Planning: Develop and manage detailed marketing plans, including media plans and budget breakdowns, ensuring alignment with overall business goals and exemplary marketing campaign execution.

•AI Integration: Use AI-driven tools and multiple LLMs (including ChatGPT/OpenAI, Anthropic Claude, Google Gemini, Mortar Co-pilot) to enhance content creation, customer engagement, and campaign workflows.

•Programmatic Marketing: Implement and optimise programmatic advertising campaigns; manage CDPs, DSPs, and DMPs for highly targeted marketing efforts.

•Marketing Automation: Design, automate, and optimise AI-driven multi-channel campaigns using specialised platforms (HubSpot, Klaviyo, Acoustic) to streamline customer journeys and maximise engagement efficiency.

•Campaign Execution & Oversight: Lead end-to-end campaigns across digital platforms such as Google Ads, Meta Ads (Facebook/Instagram), and other relevant channels.

•Research & Insights: Conduct market research to identify new market opportunities, customer segments, and competitor trends.
Provide insights to guide content creation, pricing, and revenue model strategies.

•Collaboration & Content Creation: Work closely with sales and creative teams to produce marketing collateral, case studies, and promotional materials.

•Performance Analysis: Monitor and analyse marketing performance using analytics platforms.
Provide data-driven insights and actionable recommendations for improvements.

•Brand Management: Develop and maintain brand guidelines, including messaging, architecture, and identity to ensure consistent representation.

•External Partnerships: Foster and maintain relationships with external vendors, agencies, and other partners to efficiently execute marketing plans.

•Digital Marketing & SEO: Advise on SEO best practices, content calendar development, and digital marketing strategies to boost online visibility.Qualifications & Experience
•Education: Bachelor's degree in business marketing or a related field.

•Experience: Minimum 2 years of professional experience in marketing or tech-related marketing roles.Technical Proficiency:Essential:?Programmatic Platforms: Hands-on experience with Adorm DSP and Vistar DSP for programmatic campaign management.
?Data Management Platforms: Proficiency in Adform Publishing DMP for audience segmentation and experience managing CDPs (Customer Data Platforms).
?Marketing Automation & CRM: Advanced expertise in HubSpot CRM, Klaviyo, and Acoustic marketing automation platforms.
?Digital Advertising: Mastery of Google Display & AdWords, Meta Ads (Facebook/Instagram), and campaign execution across programmatic channels.
?AI Tools: Demonstrated experience with OpenAI models (e.g., GPT-4, ChatGPT) and other LLMs for content generation and workflow automation.
?Marketing Mix Modelling: Demonstrated experience with how real-time MMM tools operate, forecast, and report.
?Proven ability to create complex marketing strategies, media plans, and campaign proposals requiring niche technical expertise.Highly Regarded:?Advanced skills in data analysis and interpretation for enhanced marketing campaign efficiency.
?In-depth knowledge of marketing (programmatic, search and social) campaign optimisation techniques.
?Expertise in real-time bidding (RTB) and campaign attribution modelling.
?Experience with AI-driven predictive analytics tools and cross-channel campaign orchestration.

•Soft Skills:?Problem-Solving & Analytical Thinking: Ability to use data-driven insights to make informed decisions and optimise campaigns.
?Creative Thinking: Capable of conceptualising and implementing innovative marketing solutions and thinking "outside the box."?Excellent Communication: Strong written and verbal communication skills to effectively convey complex strategies and insights (in English).
?Collaboration & Teamwork: Willingness to work cross-functionally with both technical and creative teams.
?Adaptability & Curiosity: Eagerness to learn about new AI and marketing technologies, with a proactive mindset toward continuous improvement.
?Time Management: Ability to handle multiple projects, prioritise tasks, and meet deadlines.What We Offer
•A competitive salary ($78,515 per year + superannuation), commensurate with experience and qualifications.

•The opportunity to work in a dynamic, innovative environment that leverages AI, analytics, and cutting-edge marketing technologies.

•Hands-on experience in developing and executing multi-channel campaigns with significant autonomy.

•Professional growth and learning opportunities within a forward-thinking team committed to R&D and continuous up-skilling.How to ApplyPlease submit your resume and a cover letter detailing:1.Your relevant marketing experience.2.Specific examples of campaigns or strategies you've developed or managed.3.Familiarity with the listed tools, AI-driven content platforms, and programmatic marketing.Applications Close Monday 22nd September 2025.We will review and contact qualified applicants for next steps.Join Mortar AI and be at the forefront of shaping the future of marketing through cutting-edge AI and data-driven strategies.
We look forward to your application
Mortar AI is proud to be an equal opportunity employer.
We encourage applications from diverse backgrounds and are committed to creating an inclusive workplace for all employees.This position is advertised and sponsored by Mortar AI for a full-time, permanent Marketing Specialist role based in Adelaide, South Australia.