Sales & Marketing Executive

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Experience Co. (ASX: EXP) is an adventure tourism company founded in 1998 with the vision to become the largest and most respected adventure tourism company in the world.
With breathtaking locations across Australia and New Zealand, we deliver unforgettable experiences that truly let you escape the ordinary.
Our people are at the heart of what we do – empowered to share their passion, create memorable moments, and deliver extraordinary customer experiences.
From tropical reef tours to island escapes and adrenaline-filled adventures, our diverse portfolio of products is designed to inspire and excite travellers from all over the world.
Here in Cairns, our team connects visitors and locals with these extraordinary experiences – and we're looking for the right person to help us grow our local market.
About the Role
Reporting to the Business Development Manager – Eastern Markets, you will be responsible for promoting Experience Co's iconic skydiving experiences across Chinese-speaking digital platforms, including Little Red Book (Xiaohongshu), WeChat, and other relevant channels.
You will also support sales trade activity with our partners.
This role requires strong sales drive, digital marketing skills, and a positive, proactive attitude.
Above all, you'll bring a passion for adventure tourism and engaging Chinese-speaking audiences through targeted marketing strategies.
Key Responsibilities:
Managing daily operations of Skydive Australia's Chinese social media platforms, creating engaging and culturally relevant content.
Partnering with influencers, digital platforms, and stakeholders to drive brand visibility and audience engagement.
Driving online sales through Chinese OTAs and digital channels, using analytics to optimise conversions.
Conducting China market analysis to identify trends, competitors, and opportunities.
Supporting the Business Development Manager with trade partner communications, rates, campaigns, and enquiries.
Assisting with local sales calls, agent famil requests, and training sessions to promote Skydive Australia products.
Collaborating with internal teams to ensure consistent brand representation.
What We're Looking For
Bilingual skills in Chinese and English – written and oral – are essential.
Previous experience in Chinese digital marketing channels.
Hands-on experience with platforms such as Little Red Book (Xiaohongshu) is highly desirable.
Strong customer service and collaboration skills, with the ability to work independently.
Sales-driven mindset with strong organisational and planning abilities.
Current driver's licence and ability to travel as required.
Open to location in our Cairns or Sydney offices, or Melbourne
Benefits and perks
Employee Benefit Discount Program to experience our products
Employee Assistance Program (EAP)
Additional leave purchase plan
Reward and Recognition Programs
Training and study assistance
Career pathways within a leading tourism company
If you're passionate about sales and marketing, thrive on building partnerships, and want to be part of an adventure tourism brand that's all about creating unforgettable moments – we'd love to hear from you.
Don't meet every single requirement?
At Experience Co. we're dedicated to building a diverse, inclusive and authentic workplace.
If you're excited about this role but your past experience doesn't align perfectly, we encourage you to apply anyway – you might be just the person we're looking for.
Apply now and help us share extraordinary experiences with the world
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Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
How many years\' experience do you have as a Sales and Marketing Executive?
Do you have a current Australian driver\'s licence?
Are you available to travel for this role when required?
How many years\' experience do you have in a client services / account management role?
Do you have experience in a sales role?
Do you have customer service experience?
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