Search & Generative Engine Optimisation Manager

Help people create their tomorrow, while you create yours We help people with their banking, super, retirement and finances.
Through upturns, downturns, recessions, and major life transitions.
Every day, we help people see and make more of their financial potential, so that they can create their tomorrow.
And we've been doing it for over 175 years.
If we do our job well, we genuinely add to the prosperity of our country and its people.
How will you make an impact This role will directly drive new customer growth by enhancing AMP's organic visibility across web and app channels.
By leading technical improvements and optimising for both search engines and generative platforms, the role will deliver an excellent user experience and site performance.
These enhancements will result in higher conversion rates and greater engagement across AMP's digital assets.
Ultimately, the position will play a critical part in supporting AMP's business growth and digital transformation objectives across our products.
Your responsibilities will include; Technical SEO Leadership: Lead the development and implementation of advanced SEO strategies, with a strong focus on technical improvements such as crawlability, indexing, structured data, page speed, and Core Web Vitals across *******.
au, ***************.
au, and mobile app landing pages.
Generative Engine Optimisation (GEO): Monitor, test, and optimise AMP's digital assets for discoverability and performance in generative search environments (e.g., Google SGE, Bing Copilot, ChatGPT search), ensuring AMP remains at the forefront as search behaviour evolves.
App Store Optimisation (ASO): Develop and execute ASO strategies for AMP's mobile apps, including keyword targeting, metadata optimisation, asset management, and A/B testing to improve visibility and conversion within app stores.
Technical Stakeholder Engagement: Act as the key liaison between Marketing, Product, and Technology teams, translating SEO, GEO, and ASO requirements into actionable technical tasks.
Work closely with developers to scope, prioritise, and deliver website and app enhancements.
What you will bring to the role Proven experience in SEO, with exposure to Generative Engine Optimisation and App Store Optimisation Experience working in complex, regulated industries (financial services preferred) Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
Deep understanding of SEO tools and platforms (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog) Why we think you'll love working at AMP Doing what we've always done is not an option, so your clever ideas will get airtime here.
You'll be encouraged to speak up and try new things.
If they don't work, we move on – better for it.
We know there's no one way of doing things.
So, you won't have to sacrifice who you are or how you work to fit in here.
We're inclusive and flexible in many of the ways you'd expect.
And in some of the ways you wouldn't.
As long as your health and wellbeing come first - at home and at work.
In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people.
Wherever you go, you'll find moments to connect, feel valued and do meaningful work.
Whether it's through our first-class leaders who are invested in you and your success.
Through year-round opportunities to volunteer, fundraise and give back to the community.
Or in the everyday challenges you face as we work together to strengthen this great organisation.
Challenges that will stretch you, amplify your potential and compound the impact you have.
We believe in the power of inclusion and diversity We're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP.
It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance.
This not only makes our workplace more engaged but also leads to better connections with our customers.
We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.
We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.
Ready to create your tomorrow?
If you're someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future.
And, through a series of career-defining moments, create your own tomorrow.
Don't procrastinate
We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.
Looking forward to meeting you.