Paid Media Specialist

4 days ago

Sydney, New South Wales, Australia Zyon Creative Full time

**Key Responsibilities**:

- Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Conduct A/B testing of ad copy, creative, and landing pages to improve campaign performance.
- Monitor, analyse, and report on key performance metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS).
- Implement and verify conversion tracking using Google Analytics, Google Tag Manager, and relevant platform pixels.
- Collaborate with creative and content teams to develop effective ad materials.
- Manage campaign budgets and adjust strategies to meet client goals.

**Required Qualifications & Skills**:

- Proven professional experience in a paid media role.
- In-depth knowledge of Google Ads, Meta Ads, and LinkedIn Ads platforms.
- Strong analytical skills and the ability to make data-driven decisions.
- Experience with website analytics tools (e.g., Google Analytics 4).
- Excellent attention to detail and project management abilities.
- Strong communication skills.

**Job Type**: Casual

Pay: $35.00 - $55.00 per hour

Schedule:

- 8 hour shift

**Language**:

- English (required)

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in Maroubra NSW 2035

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