Paid Media Specialist

**How to tell if this job is the right fit**:

- You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance
- You are independent, self-directed, and value work that allows you to be creative
- You want to keep your industry knowledge ahead of the market
- You breathe digital and yearn for an environment of like-minded people

Congratulations You just found the right place.

**What In Marketing We Trust is all about**:
**We're a technical performance marketing agency, and we exist to solve tough problems in marketing. **We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.

Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics:

- Build trust through every interaction with every person
- Always deliver in the best interest of our clients
- Invest in the success of every team member
- Build long-term relationships with our partners

Delivering these foundational codes will fund our continued growth.

**What our internal culture looks like**:
Let's hear from our employees on why they chose to join and stay:

- A good management team creates growth opportunities, embodies company values, and understands people's pain points
- A nice, dedicated, supportive (and funny) team with years of experience, therefore, really good at what they do
- Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work
- Very good processes and clear expectations

**About you**:

- You are an experienced paid media specialist, handling various client accounts.
- You have a strong grasp on holistic digital marketing strategy and fell comfortable taking to clients about this
- You are focused on delivering results and have a strong focus and understanding of the commercial and strategic aspects of paid media and market knowledge.
- You take pride in your ability to contextualise data and provide valueable insights that drive your clients performance
- Deliver projects on key (based on scale or strategic importance to IMWT) accounts.

**What am I accountable for?**:
Individual Key Objectives
- Retain and grow key accounts.
- Engage in company objectives

Functional Objectives
- Manage client accounts and meet their expectations, enabling potential growth of the account (through an increased range of services provided or an increase in the scope of established services).
- Ensure client satisfaction
- Manage client budgets (retainers and projects)

**Responsibilities**:

- Campaign delivery across paid media platforms i.e. Google Ads, Meta, Programmatic (Display, Native, BVOD, Dooh etc).
- Manage media budgets
- Write best practice ad copy
- Review and refine visual creative assets
- Review search queries
- Ongoing campaign optimisation
- Campaign builds and expansion
- Provide market insights & best practices
- Client work-in-progress meetings with Pod Leader

**How will I be measured?**:

- Individual Client Utilisation - 80%
- Expansion Opportunities - 2 per client per year
- Engaged in OKRs - yes
- Meeting/ Exceeding Client KPIs - 80%

KPIs will be tracked as part of the company OKR system and are performance indicators. Quarterly review and update of OKRs and KPIs will enable the employee and management to regularly review performance and ensure an open and ongoing dialogue about performance.

**What success looks like for this role.**:

- Deliver on agreed scopes of work
- Provide market insights for questions you should be able to answer on an ongoing basis.

**What does success look like for my client's business goals?**:

- What signifies success, and how can we measure it?
- What are the business challenges my client is facing?
- How do we overcome these challenges?
- Are the clients satisfied?

**Who you'll be working with**:

- Paid Media senior specialist & the Head of Paid Media
- Client's internal marketing team
- The Client Services team
- The Corporate Services team for daily operations and recruitment needs
- The Business Development team for sales pitching

**What knowledge and skills are required to be successful**:
**Skills and Experience**
- **At least 5 years of Agency experience is a must for this position.**:

- In-depth PPC/ Media knowledge & significant experience running ad campaigns on Google, Meta and Programmatic platforms (DV360, Stackadapt or similar)
- Good knowledge of different media platforms: Google Ads, Bing Ads, Facebook & Instagram, Linkedin, TikTok and programmatic
- Previous experience with **media planning and buying through DSP's** will be highly regarded but not a must
- Previous experience using **enterprise-level paid media management software** (Skai, Marin, Adobe Marketing Cloud, etc.,) will be highly regarded but not a must
- Familiarity with marketing to the B2