Marketing & Communications Manager

We're looking for a dynamic and commercially minded Marketing & Communications Manager to lead the evolution of both our Unison and Commonry brands through innovative, customer-first marketing strategies.
Reporting to the General Manager – Marketing & Ecommerce, you will play a pivotal role in developing, implementing and delivering integrated marketing campaigns that elevate brand awareness, strengthen social engagement, and build meaningful brand partnerships.
THE ROLE: Develop and deliver seasonal brand marketing strategies and campaign calendars for both Unison and Commonry.
Lead the planning and execution of PR, social media, influencer, and content strategies.
Drive social engagement, grow influencer partnerships, and stay across emerging trends.
Collaborate with internal stakeholders, creative teams, and external agencies to deliver on-brand campaigns.
Oversee media relationships, PR initiatives, product launches, and industry events.
Partner with concession and retail partners to build strong joint marketing plans.
Analyse campaign results and report on marketing effectiveness, social performance, and competitor activity.
Lead, coach, and inspire a small team to deliver outstanding results.
On-site role 5-days per week, based in our St Kilda Road offices.
THE IDEAL CANDIDATE: A tertiary qualification or equivalent in Marketing, Communications, or related discipline.
Proven experience in brand strategy, PR, social media, and campaign management (retail or fashion industry highly regarded).
A creative yet commercial mindset, with a track record of delivering impactful, customer-focused campaigns.
Strong leadership skills with the ability to mentor and motivate a team.
Excellent written and verbal communication skills, with a sharp eye for detail.
A confident relationship builder with strong influencing skills across all levels.
Insight into national and international retail, fashion, and marketing trends.
ABOUT BRANDBANK GROUP:Brandbank was founded on bold creative thinking.
We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do.
Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers.
Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry, kikki.K & FINE-DAY.
WHY JOIN THE BRANDBANK GROUP TEAM?
Generous discounts across all Brandbank Brands
Opportunity to work for a uniquely Australian Retail Group with a global vision Supportive team culture and environment Employee Referral Program – be rewarded for referring great new people to our team Health and Wellness initiatives with access to Employee Assistance Program Brandbank Day – An additional day's leave to use however you like – whether it's for life admin, cultural celebrations, or simply recharging.
You & Your Mate – Yes, we mean your dog
Bring your furry friend to work and make your day that little bit brighter.
Sample Sales – Exclusive access to product samples at great prices – a fun and exciting benefit for anyone who loves our brands.
Pantry Perks – Free breakfast and snacks available on-site for a quick pick-me-up.
End-of-Trip Facilities – Including bike stands, showers, towel service, and ironing boards for those commuting in active ways.
To learn more and see all job listings, visit: Please note: Brandbank Group is not currently seeking support from recruitment agencies for this role and will not accept any unsolicited candidate profiles or associated fees.
We encourage interested applicants to apply directly if they would like to be considered for this opportunity.