Digital Marketing Specialist

1 week ago

Sydney, New South Wales, Australia Matific Full time

**The Role**

We seek an experienced and passionate Digital Marketing Specialist to champion conceptualizing and delivering innovative campaigns to drive our aggressive growth strategy in B2C. This is an incredible opportunity for a dynamic individual to fast
- track Matific's global growth in the Edtech space. Fast-paced and challenging; the role will give you opportunities to experiment, explore and innovate in today's ever
- evolving digital world. This role is based out of our head office in Sydney CBD.

**RESPONSIBILITIES**
- Conceptualize and deliver innovative campaigns across all mediums, working alongside the global marketing team.
- Make complex ideas simple (and visual)
- Continue your obsession with branding and stay across new trends and marketing innovation - particularly in digital ads, mobile marketing, and social media.
- Lead B2C acquisition initiative with your creative campaign ideas and use campaign and A/B test insights to optimize them.
- Coordinate with agencies to plan activities, monitor performance and optimize investment.
- Work with our team of creative and technical specialists
- Create and publish engaging content for platforms such as websites, social media, blog, etc.
- Develop and maintain an editorial calendar to ensure consistent content production and timely delivery.
- Analyze content performance metrics such as views, engagement, and conversion rates to inform future content strategies.

**Requirements**:

- 2+ year experience of brand and digital marketing experience
- Outstanding verbal and written communication skills
- Ability to create engaging and compelling content
- Experience in tech or product-driven companies, including working in a brand or design studio in high-growth environments driving end-to-end campaign management.
- A storyteller at heart, you can articulate ideas and write creative concepts that link users' needs and experiences with design and business objectives.
- Strong analytical skills.
- Comfortable working in a fast-paced environment.
- Experience in Google Analytics, Facebook Ads Manager and Google Adwords
- Experience in Salesforce / Pardot is a plus
- Highly self-motivated, attention to detail, business outcome-focused, collaborative, and comfortable in building new competencies.
- An ability to manage multiple projects, prioritize, and work with deadlines

**Benefits**:

- A business with a strong purpose, to provide quality education to children everywhere
- A fast and exciting scale-up environment
- Edtech is a booming industry
- Work closely alongside seasoned successful entrepreneurs
- Opportunity to innovate and challenge the status quo
- Great remuneration

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