Part-Time Marketing Manager

Flexible work-life with IPSI - leading Fintech Payments Co
- Part-Time 22.5hrs/wk, Hybrid work arrangements
- Waterfront Pyrmont Location
- **Flexible work-life with IPSI - leading Fintech Payments Co**:

- **Part-Time 22.5hrs/wk, Hybrid work arrangements**:

- **Waterfront Pyrmont Location**

**Our client - IPSI**
The IPSI team have helped some of Australia's largest companies and institutions to implement best-of-breed payment technology that bridges the gap between traditional payment products, the banks and companies' unique requirements.

The rapid growth of digital commerce has meant that payment capability, PCI DSS compliance, cybersecurity and storage of sensitive data is a key consideration when assessing payment technology.

IPSI has been part of this growth, successfully providing highly flexible payment and data security solutions to enterprise-level clients for over 10 years. The IPSI team has managed some of Australia's largest e-commerce and payment security projects in Australia.

**About the role**:
IPSI is an amazing fintech payments company that's been single-mindedly focused on delivering a product and service that our customers love. The strategy is working as they serve some of the most well-known brands, Insurance, Telco and Financial services organisations in Australia, with most of our growth coming from word of mouth and referrals.

But they are honest, and admit they've never done proper Marketing This is your chance to turn this around and give their service the marketing sizzle it deserves They want your storytelling, messaging and positioning capabilities to build brand awareness, lead generation and cut-through

This is a broad role with all the challenges (opportunities?) of being a marketing generalist in a fast-growing Fintech company. There's a solid foundation to work from, with a strong referenceable customer base and scope for lots of fun with the brand. You'll have an opportunity to build something you can be proud of and have a material impact on the growth of the organisation.

But Before we get too excited, we'd like to share what it's like working with IPSI, to help you form a view if this opportunity might be right for you. IPSI say:

- We're learning every day. This means lots of change because what works now may be improved tomorrow.
- We're a small but dynamic team so you'll be working directly with the founders on exciting initiatives, but we don't have all the answers.
- This means you'll be experimenting, failing, succeeding, growing, and creating new stuffNot following a well-trodden path.
- While some specialist tasks can be outsourced, you'll need to get your hands dirty with the nitty-gritty creative thoughts and work, while also balancing a high-level strategic direction.
- We take pride in our work and focus on quality; this means a high bar for our own performance and for each other.
- We respect each individual and care deeply about everyone's success, and our customers' experience.
- We have a lovely water view offices at Jones Bay Wharf in Pyrmont.
- Many of our team work remotely a few days a week and we believe in flexibility.
- As a team we are collaborative, accountable, and autonomous, it's how we work. This sounds great in theory, but in reality, it requires very good self-discipline and doesn't suit everybody.
- Our values which we strongly encourage are, Communication, Customer Focus, Accountability, Productivity, Profitability, Innovation, Excellence and People.

**Key outcomes you'll be responsible for**:

- Growth of traffic to our website
- Growth of social engagement
- Growth of demos booked/ sales meetings
- Brand development and management
- Lead generation and lead nurturing

**What you'll do**:

- Take the time to deeply understand IPSI customers, their pains, and what makes them tick
- Understand, synthesise, and distil the detail of what IPSI do into easily communicated stories and messaging that help customers understand and make decisions.
- Strategise, review and manage online ads and budgets for Google and LinkedIn
- Rebuild, manage and iterate the website, blog and other marketing assets.
- Share updates via our newsletter (once created) and socials, and experiment with other channels e.g., Executive breakfasts
- Industry exhibitions - organisation and attendance (if geographically possible)
- Measure and report on the outcomes of your work
- Bring a consistent, disciplined, and iterative approach to our baseline marketing activities
- Focus on reaching the right customers with a meaningful message that resonates.

**What we're looking for**:

- A 'doer' that likes to take ownership and accountability for their role; and sees themself as a peer on the team, not a subordinate waiting for their next task
- Ability to come up with creative ideas/experiments, then execute on those goals
- Consumed by matching colours, images, wording, font and video into a consistent brand. If yo