Alfresco Gardenware

CATEGORY: Marketing/Management
LOCATION: Fairfield, Melbourne
TYPE: PERMANENT FULL-TIME
SALARY: Competitive
Got 2+ years of B2B marketing experience and ready to step up as our next Marketing Specialist?
Crave a diverse, hands-on role in a dynamic, growing business where your ideas and results really matter?
Be part of our vibran team—1000+ garden products, 3000+ customers, and bold growth on the horizon
We are seeking a driven hands on Marketing Specialist (Digital & Trade) to champion our brand across wholesale channels, managing the full marketing calendar, delivering standout EDM campaigns, coordinating photoshoots and trade events, and building partnerships that elevate our presence in the Australian garden décor industry.
This role is perfect for an ambitious marketing professional with B2B experience who wants to drive marketing and sales success for a thriving business with a fantastic product range, working within a close-knit, collaborative team.
Your enthusiasm and growing marketing skills will help you contribute to successful campaigns, collaborate with the team, and make informed decisions based on data.
If this sounds like the career move you've been waiting for - keep reading for all the details and follow the instructions to apply
About the Business
We are Alfresco Gardenware, a National Australian company with a vision to make people love their garden and encourage more people into the garden in a sustainable way.
We've been around since 2005 and we have over 1000 product lines and 3000+ customers all around Australia.
We are an industry-leading business with a strong, loyal team who work hard, enjoy themselves, and maintain an excellent work/life balance whilst delivering outstanding results.
About this Role:
We're looking for a creative, aspiring and hands on Marketing Specialist with 2–3 years' experience in wholesale marketing.
In this role, you'll plan, execute, and optimise marketing initiatives that connect with our retail customers and drive sales. You'll get hands-on experience across a broad range of marketing activities from managing our EDM communication program and crafting engaging social and website content, to coordinating photoshoots and supporting trade events. You'll also help execute our annual marketing calendar and work on partnerships that elevate our brand's presence in the wholesale market.
You'll ensure our products are presented in the best possible way, both online and in-market, through high-quality imagery, compelling product descriptions, and consistent brand messaging.
Specifically you'll be responsible for:
Marketing & Campaigns
– Take the lead on our wholesale EDM program, crafting impactful onboarding sequences (welcome emails, first order follow-ups, 6-week check-ins, payment reminders) alongside seasonal campaigns and product updates. Bring our annual marketing calendar to life and roll out exciting initiatives across email, website, social, trade events, and in-store materials. Champion trade marketing activities such as promotions, catalogue campaigns, and standout event activations.
Content & Creative
– Create scroll-stopping social media content and keep our website fresh, accurate, and commercially irresistible. Coordinate photoshoots to capture inspiring product and lifestyle imagery and ensure our products shine across every channel with compelling copy, visuals, and merchandising. Produce high-impact trade marketing assets – from flyers to signage – that give our customers the tools to sell.
Brand & Market Insights
– Build and manage partnerships that elevate our brand, from industry collaborations to marketing opportunities with key networks. Uphold our showroom and make sure our products on show are always up to date and on trend. Keep your finger on the pulse with competitor and market research, uncovering trends and opportunities that set us apart.
Sales Collaboration & Events
– Partner with our sales team to align marketing with commercial goals, generating leads and supporting sales success. Be hands-on in delivering trade fairs, showroom activations, and customer events – from big-picture planning to flawless on-the-day execution.
Team & Contractor Management
– Work closely with our friendly internal teams and trusted external creative partners to bring campaigns to life. Keep communication flowing, relationships strong, and deliverables on point – every time
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About You
2–3 years' experience in wholesale marketing, ideally in retail, garden, homewares, or lifestyle products.
Proven track record in managing EDM programs and marketing calendar execution.
Skilled in social media content creation, email marketing, and website content management.
Experience in coordinating events, photoshoots, and producing high-quality marketing assets.
Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create marketing materials.
Confident with customer segmentation and tailoring communications for different audiences.
Proactive, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
In exchange for your driven and ambitious approach to marketing, innovative ideas and energy for our business, you'll be supported by a workplace that genuinely cares about each other, their customers and the environment.. all while fostering a good work/life balance.
Your ideas and input will be heard, welcomed and encouraged. Working closely with the owner and leadership team you'll get great exposure to the whole business and will clearly see the impact and results of your work.
Next Steps
So if you've read this far and this sounds like your next career move, please submit your CV with the following questions answered in a Cover Letter to
Please summarise your B2B marketing experience and why it matches this marketing specialist position?
How do you measure marketing success and what analytics/tools do you use to track performance?
Tell us about an automated email program you've managed. What platform and results?
What do you love about digital marketing?
Tell us how you adapt to changing priorities and work across different tasks in a small team.
Where do you live in Melbourne and how does working in-office in Fairfield suit you?
What aspects of this role and our business stood out to you and why?
What are you currently earning, what's your notice period, and when would you be available to start?
Thank you for taking the time to apply. All applications will be responded to.

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