Campaign Analyst

5 days ago

Sydney, New South Wales, Australia Teachers Mutual Bank Full time

Certified BCorp
- Fast paced environment
- Opportunity for career growth and development

**About the Position**

As our Campaign Analyst, you will be responsible for end to end campaign support from pre-campaign analysis, target identification, segmentation, post campaign analysis, campaign reporting and ROI to identify retention and acquisition strategies for the Sales and Marketing team.

This role will also provide opportunities to work with sales initiatives, manage contact protocols, key analysis pieces and work with other analysts in the business to actively look for room to improve in the areas of data management.

Main responsibilities in this role will include:

- Conducting pre-campaign analysis, customer segmentation and identifying the most appropriate channels and customers to target with relevant offers and campaigns
- Working with the marketing managers to scope out the success measures across each campaign
- Assessing the success of campaign activity, driving recommendations to drive better customer engagement and ROI
- Partnering with stakeholders and delivering best quality service and effective solutions across data analytics and data visualization tools
- Supporting the Business Intelligence/ Enterprise Data Warehouse initiatives by providing requirements and rules to increase campaign reporting capabilities and building campaign dashboards
- Providing analytical support and data solutions to the life-cycle marketing team around communicating automation initiatives.

**Applicant Requirements**

To succeed in this role, the successful applicant will have:

- Proven analytics experience within campaign or marketing analytics environment
- Familiarity with customer contact management principles and database management practices
- Excellent problem solving skills with ability to identify new opportunities and insights from the data
- Effective communication skills (written and verbal)
- Advanced knowledge of SQL with experience in working with large scale data sets
- Advanced PC skills, in particular using MS Excel, Word and PowerPoint
- Experience with Google Analytics
- Experience in any campaign management tool is desirable
- Experience in data visualisation tool is advantageous, however not essential

**About us**:
Teachers Mutual Bank Limited is one of the largest mutual banks in Australia. We are a globally-recognized ethical company with profit-for-purpose as the business model and philosophy. At our Bank, social responsibility is built-in, not bolted on and drives our business practices, people, and products.

We are proud to serve some of Australia's essential workers in education, emergency services and healthcare. We believe they deserve a bank that does good for their community.

We have been named on the World's Most Ethical Companies list nine years in a row and are the only bank in Australia to have all wholesale and retail mortgages and deposits certified as responsible by the Responsible Investment Association of Australasia.

Our employees embrace the core values of passion, advocacy and sustainability, and contribute to a diverse and inclusive workplace culture founded on mutual respect, equality and a focus on delivering exceptional member service.

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