Marketing Effectiveness Analyst

**IN A NUTSHELL**

At Bellroy, we don't just market products, we tell meaningful stories and seek to understand what _actually_ drives customer behaviour. We're looking for someone who thrives on solving complex, cross-channel marketing puzzles by diving beneath surface metrics and uncovering insights others might miss.

This role sits within our Paid Marketing team, but your impact will stretch far beyond. You'll build the dashboards, design the tests, and create the analytical frameworks that help us understand true marketing effectiveness. Part of that is evolving our Marketing Mix Modelling (MMM), but it's bigger than any single tool - you'll design experiments, challenge assumptions with data, and help the team move faster with more confidence. The best part? You'll have real autonomy to shape how we measure and improve performance.

This is a role for someone who sees opportunity where others see complexity. Someone who can build clarity from ambiguity and create solutions that actually get used, even when that means wrangling stakeholders, navigating competing priorities, and figuring out answers to questions we haven't fully defined yet.

If you're energised by turning data into insights that help teams make smarter decisions, and you have the analytical chops to back it up, this role might be exactly what you're looking for.

**YOU COULD BE THE ONE IF YOU**
- Have 5-7 years analysing data in a business context (bonus if it's marketing, but we value sharp thinking over specific experience)
- Can write SQL queries in your sleep, build Google Sheets and Looker dashboards that others want to use, and maybe dabble in Python/R on the side
- Think in ecosystems, not silos. You see how channels interact and influence each other across the customer journey
- Understand there's a real person behind every data point. You ground your analysis in actual customer behaviour, not just isolated metrics
- Know enough about attribution, incrementality, and measurement frameworks to ask the right questions (you don't need to be building MMMs from scratch)
- Navigate cross-functional conversations with ease — building trust and alignment across teams with different priorities
- Communicate insights, not just numbers and enjoy turning complex analysis into stories that stick
- Can manage multiple projects and stakeholders without dropping balls — you know when to push forward and when to loop others in
- Bonus: You've worked with GA4, Segment, BigQuery or similar platforms

**IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE**
- Spotted something unusual in campaign performance data and dug deeper to understand why it's happening, not just what
- Built reporting that connects ad metrics to onsite performance, surfacing gaps between clicks and conversions
- Partnered with a Performance Marketing Specialist to design an A/B test that was both technically sound and will lead to better decision-making
- Simplified a dashboard after noticing which metrics get used, making it easier for others to get to the signal without the noise
- Had a stakeholder push back on your findings, then worked with them to understand what they really needed to know
- Sat with your manager to translate MMM outputs into recommendations that influence how budgets are allocated
- Worked with the data science team on CLTV analysis, using SQL to identify the customer segments that can help inform our marketing strategy
- Identified a gap in how we track customer journeys and started mapping out a solution, coordinating next steps with data engineering between meetings
- Added documentation to our internal Marketing Data wiki, not just for yourself, but to make data more accessible for the wider team

**LOCATION AND HOURS**

This role is full-time and based in our Collingwood HQ with WFH flexibility.

**WHY WORK FOR BELLROY?**

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We're a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn't an exact match, but you feel you have something special to contribute, we'd love to hear from you.

Bellroy's mission is to inspire better ways to carry; use business as a force for good; and help the world - and our crew - flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world's most effective charities and are a certified B Corporation.