Marketing Reporting Analyst

**Marketing Reporting Analyst**(**Job Number**:250000R9**)**

**Description**

At RACQ, we're good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more.

**About the role**

This role designs and leads marketing effectiveness reporting. They are responsible for understanding desired business and member experience outcomes, and reporting against them, deriving insights that turn into actions.

This role manages overall Marketing, Membership and Digital reporting, membership reporting and analysis, campaign reporting and insights, and leads the implementation of a media mix model and full funnel modelling. They link in and connect all the way through from marketing efforts to member data, in order to serve a better outcome for the member, and to drive business efficiencies.

**Key responsibilities include**:
**Reporting**:

- Connect marketing analytics to business results across customer and member segments to inform better experience design
- Work closely with Analytics and Optimisation Specialists in Marketing, Membership and Digital to stitch together data - and uphold data integrity
- Works with Technology to ensure required system and data access is in place
- Works with external partners on media mix modelling, first
- and third-party data matching and use cases for improving business performance and member experience

**Marketing**:

- Oversee formal marketing reporting, dashboard management and optimisation - so that the effectiveness of the marketing function is transparent and open with key stakeholders across the Group
- Manage the post-implementation and post-campaign reporting process to provide return on marketing investment insights and opportunities for improvement
- Business reporting and insights of marketing activities all the way through the funnel in online and assisted channels
- Build dashboards that are easy to use for team members to self-serve data and insights (Tableau, Customer Journey Analytics, etc)

**About you**:

- Tertiary qualifications in a business field with a focus on marketing, data or statistics
- Information management tools eg Excel, budget management, Tableau
- Experience in management reporting design and dashboards
- Strong statistical background and ability to interpret insights
- Strong technical background and deep knowledge of multiple data sources including digital analytics, CRM data, audience modelling, first
- and third-party data and multi-channel funnels

**About us**:
It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.

By joining RACQ, you'll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2032. We've invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We'll continue to advocate for, research, and offer green solutions.

At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.

**What we offer you**:
At RACQ, we want you to succeed in work and life and feel supported to do good stuff daily. Whoever you are, wherever you're from. Some of the good stuff our people have access to include:
Our employee benefits are designed to enrich your work life, your home and the community you live in, some of these include:

- Financial benefits and discounts on a range of banking, assistance and insurance products
- Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest.
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with discounts on health programs and access to wellbeing initiatives such annual flu vaccinations, corporate health insurance offer and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to an extensive digital learning platform.

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**Work Locations**

Edwa