Seo Acquisition Specialist

2 weeks ago

Brisbane, Queensland, Australia Bcf Full time

At BCF we are just as passionate about your leisure time as we are about ours
- Our culture is great, our products are amazing and the benefits of having flexible working arrangements in retail leadership is real life at BCF
- We don't just sell products; we're about inspiring our customers to get the most out of their leisure time and we want the same for our team

**About the Company**:
Super Retail Group has a clear vision for the future - to become a world-class Omni Retailer, so we are continuing to invest in our team and our omni-digital capability to excel in this changing and growing omni retail world.

**About the role**:
Are you a Search Marketing Guru?

Each day will bring something different but the key responsibilities of this role will be:

- Supporting the Senior Manager Performance Manager in developing BCF's organic and paid search acquisition plan
- Collaborate with agency partners to drive SEM activity through Search and Google Shopping Campaigns
- Conduct health checks in conjunction with weekly site audits to increase overall site health, crawlability and eliminate all indexing issues
- Utilise SEO tools and data to ensure key pages are optimised with the right keywords to drive high performing and most valuable traffic
- Execute SEO strategy and deliver compelling SEO optimised content for customers in their research / learn phase of their journey
- Contribute to the delivery of the Omni Digital strategy by testing and reporting on the performance of SEO and SEM initiatives
- Work with the UX / Experience teams within Group Omni Digital to improve search engine ranking through technical optimisation, including menu structure optimisation, URL optimisation, etc.

**About You**:
To be successful in this role you will be a results driven and outcome-focused individual. You will also bring:

- 3+ years in a similar role - SEM/SEO, eCommerce, Data Analytics
- Microsoft excel experience (data manipulation)
- SEO knowledge and skills including knowledge of keyword research and Google Analytics
- Highly self-motivated with strong organisational skills
- Excellent presentation and data storytelling skills
- Proactive team player with strong collaboration skills
- Ability to use SEO tools including but not limited to SEMrush, MOZ and Ahrefs, SimilarWeb
- Bachelor Degree in Business, Marketing, Communications or Information Technology

**We Offer**:

- Flexible work arrangements, hybrid setup between the office and home
- Commitment to your professional development with ongoing opportunities for progression
- Generous Team Member Discounts across all Super Retail Group brands
- Perks Program includes discounts on health and well-being, entertainment, travel and accommodation and more

**Our Culture of Inclusion**

**Application**

Video

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