Advertising Specialist

2 weeks ago

Sydney, New South Wales, Australia Resource Corner Full time

Role: Advertising Technology SpecialistLocation: SydneyDuration: Fulltime
Skills Required:
Responsibilities
• Leverage your industry & product knowledge of AdTech tools to enhance our digital marketing capabilities and drive efficiencies.
• Develop and implement best practices to ensure best-in-class utilisation of our digital advertising technology.
• Support the definition of target audience segments and strategies for precise targeting and retargeting across digital channels.
• Manage complex AdTech projects from inception to completion, ensuring adherence to deadlines and budgets through skilled project planning, resource allocation, risk mitigation, and stakeholder management.
• Create and maintain clear, concise, and up-to-date documentation for AdTech processes, workflows, and best practices.
• Design and implement frameworks to measure the value delivered by AdTech projects, quantifying their impact on marketing objectives.
• Ensure compliance with advertising regulations and best practices, including data privacy regulations.
• Collaborate effectively with cross-functional teams, including marketing and digital to align marketing technology initiatives with business goals.

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