Digital Marketing Specialist

1 week ago

Sydney, New South Wales, Australia Nick Scali Furniture Full time

Join Australia's leading furniture retailer
- Play a role in Nick Scali's digital future
- Hands-on role to execute marketing and communication initiatives.

Nick Scali Furniture is a nationally recognised household name founded in 1962. As a market leader, we pride ourselves on being experts in luxury furniture design. With over 50+ stores across Australia and New Zealand, we are continuing to grow with new stores opening this year.

**About You**
- Be creative Think outside the box when it comes to developing and implementing marketing programs to meet business outcomes
- Have a flexible and nimble marketing approach to meet the needs of the modern consumer.
- Excellent verbal and written communication skills
- An interest in delivering marketing initiatives with impact through social media and digital campaigns
- You enjoy a role with variety that allows you to support the multiple touch-points of the Marketing function and contribute to the development of a stronger and more robust digital program
- You're a confident communicator with a strong work ethic and 'can do' approach to getting things done
- Adaptability and responsibility are your mantra to work with this small, friendly, savvy, and driven team

**About The Job**:

- Develop and implement seasonal and monthly marketing campaigns across all digital channels
- Contribute to the digital strategy for the business, ensuring alignment with business objectives as the strategy evolves
- Maintain accurate and up-to-date product and marketing information in conjunction with the Product team, to ensure on-time and error-free execution of marketing campaigns and initiatives
- Write and coordinate marketing content to ensure the effective implementation of marketing initiatives, including digital marketing, brand campaigns, website updates/development, and social media
- Identify digital opportunities to improve brand experience, share of voice, and revenue
- Manage and optimize digital marketing channels and campaigns including website, social media, SEO/SEM, eDMs, Facebook, and Instagram
- Keyword research, conducting competitive and industry analysis from various sources to identify opportunities
- Utilise strong analytical ability to measure and report performance of all digital marketing campaigns against set goals, coordinate customer Feedback reports and make UX recommendations
- Coordinate website enhancements with the web development team

**Key Required Skills**:

- Experience in a Digital Marketing role, ideally within the retail sector
- Proficient in Adobe Creative Suite (Photoshop, InDesign) and Microsoft Suite
- Experience using Social Media platforms (Facebook & Instagram)
- Experience with web CMS platforms (Magento)
- Experience using Google Analytics, Google AdWords, and Keyword Tools
- Able to prioritise and achieve deadlines in a fast-paced environment

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