Customer Marketing Specialist

Hi And thanks for stopping by

We're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We're always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

**About the Team**

Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They're dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.

**About the Role**

The Customer Marketing Specialist is accountable for planning and implementing customer marketing campaigns to drive engagement and improve retention across the entire customer lifecycle. You will also track and measure campaign performance, using data and insights to uplift your results.
- Plan and Execute Campaigns: Design, implement and optimise multi-channel campaigns in collaboration with various teams across MYOB.
- Craft Compelling Communications: Build engaging customer content, ensuring alignment with Product, Product Marketing, Branding, Legal and other team members.
- Support the execution of customer retention programs: Collaborate across teams to implement targeted retention strategies, including tailored offers for high-risk customers.
- Utilise Data-Driven Insights: Analyse data to advise campaign strategies, measure impact and continuously improve results.
- Report and Optimise: Monitor and report on campaign performance, uncovering opportunities to enhance outcomes and refine strategies.

**About You**
- Experience creating marketing campaigns that get results.
- Organised, detail-focused, and great at managing projects.
- Strong communicator with the ability to present ideas and influence others.
- Excellent verbal and written communication skills, with copywriting experience highly regarded.
- Proven experience in customer or lifecycle marketing, ideally within SaaS organisations.
- Familiar with CRM tools like HubSpot, Salesforce and Google Platforms.
- Analytical approach with a knack for using data to inform decisions.

**Our Culture & Benefits**

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

\uD83C\uDFA5 See what it's like to work at MYOB and what we're all about.

\uD83C\uDFAF Do your best work in a flexible work environment, right down to financial assistance to set up your home office it's called Flexperience, and it's designed by you and your team

\uD83C\uDFAF Our partnership with Smiling Mind helps support the wellbeing of our team members and customers

\uD83C\uDFAF Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment

\uD83C\uDFAF A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more

\uD83C\uDFAF Communities built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution

\uD83C\uDFAF Access to best-in-class discounts and vouchers from leading retailers, and a lot more.

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.