Senior Manager, Public Relations

Senior Manager, Public Relations (Bangkok-based, Relocation Provided)
Join to apply for the
Senior Manager, Public Relations (Bangkok-based, Relocation Provided)
role at
Agoda
.
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
The Role
The role will be based in Bangkok, Thailand and will be reporting to the Director of Communications. We are looking for a
Senior Manager, Global Public Relations (Consumer PR)
to join Agoda's Marketing department. The global communications function is responsible for building and protecting Agoda's reputation as a trusted and innovative brand with partners and consumers worldwide. Our Communications team oversees 10+ managed markets, supporting different parts of the business to help share Agoda's story. The person who fills this Senior PR Manager role will be central to making us even more impactful as part of an international, results-focused Communications team. We move fast and leverage many channels to reach our audiences. You'll be able to make a difference quickly, contributing ideas and helping to shape our thinking.
In this Role, you'll get to:
Shape and define the PR strategy to elevate Agoda's visibility in markets across Asia Pacific and beyond
Manage and develop two direct reports, providing regular feedback, coaching, and support to help them achieve their goals
Manage multi market agency teams to deliver measurable consumer content
Ideate scalable content to keep Agoda in the news leveraging a combination of data, product, campaign and corporate news
Keeping a finger on the pulse of breaking news, spotting trends and other editorial/content opportunities for Agoda, what makes the news and how to create that narrative
Problem solving to develop creative media relations strategies, while also being analytical and measurement driven
Providing input for the Agoda global team drafting pitches, media briefings, Q&As as well as generating campaign ideas
Responding to global media enquiries and maintaining the Agoda press office
Managing and counselling stakeholders throughout Agoda who require PR support
What you'll Need to Succeed
Creative thinking and an all-round make-it-happen team attitude
8+ years of experience in public relations in traditional and digital teams, ideally in both an agency and in-house setting. Experience should include 3+ years managing teams or direct reports.
Strong story-telling experience to consumer, corporate and B2B audiences
Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnership etc.)
Strong media contacts; sound knowledge of influencers and non-traditional channels
Great English writing, editing and proof-reading skills
Crisis and issues management experience would be beneficial
Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment
Project management capabilities and experience in managing creative and production resources
Experience in working within a matrix organization structure, across multiple markets and influencing different internal and external stakeholders
Experience of managing and optimizing budgets
Ability to measure quality/impact of content for future improvement
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency's representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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