Regional Marketing Manager

COMPANY OVERVIEWWe believe in Excellence, Integrity, Agility, Rigor and Fearlessness.
To consistently deliver on our promise of "Better care. Better life", these five core values form the bedrock of our identity, culture and success.
They give us a common purpose and we all collectively understand them, work towards them and live by them every day.2San is a global diagnostics company who transforms the future of healthcare by delivering innovative home-testing, diagnostic solutions, that empower individuals to take control of their health and wellness, when and where they choose.
We've grown rapidly into an industry 'disruptor' in our own right by championing innovative products and solutions that seek to deliver better care, better life.
We advocate for the movement that empowers people to own their own health and make informed decisions about it.As a partner of choice, 2San's client-base has spans government institutions worldwide, at central and region / state levels, the private healthcare sector, and some of the largest private sector corporations on the global stage : MacDonald's, Costco, Amazon, Walmart, Rolls Royce and the Woolworths Group, to name but a few.
We have ambitious plans for our future and as a valued member of our team, we look to you to share in, and embody, our vision – to make our journey your journey.
We're invested in you and dedicated to fostering a vibrant culture that develops your skills, nurtures your potential, and stimulates your professional growth for a lasting career with us.This position description will not remain static as you will be empowered to map out your own trajectory and showcase your abilities to reach your full potential and thrive.ROLE OVERVIEWAs a Regional Marketing Manager, you will ensure smooth execution of trade and retail initiatives across Australia and New Zealand, while ensuring adherence to 2San Global Brand Standards.As a brand champion, you will ensure consistency of 2San branding and messaging in region.
Supporting global sales enablement, you will develop sales tools, manage campaigns and execute strategic programs through pharmacy and retail channels.You will work closely with internal cross-functional teams supporting projects and programs with wholesalers, banner groups and within emerging distribution channels to execute high-impact campaigns, in-store activations, and promotions; capture analytics and provide actionable insight recommendations for program improvements.KEY ACCOUNTABILITIES / RESPONSIBILITIESTrade & Wholesaler MarketingCoordinate monthly deals, banners, EDMs, and campaign calendarsUtilizing existing branded assets, create sell sheets, FAQs, training materials, and product launch content in support of specific program activationsSupport sales teams with compelling tools to drive in-store executionRetail & Campaign ManagementDeliver seasonal and yearly campaigns with strong messaging and visual assetsManage consumer facing marketing materials : POS, website banners, catalogues, and social contentAlign promotions with marketing plans across bannersBrand Partnerships & Above-the-LineSupport ATL activities as directed : shopping centres, radio, billboards, digitalIn collaboration with Global Marketing, align and organise events and sponsorships including conferences and TV campaignsCoordinate brand ambassadors, charities, and strategic partnersUtilizing sales inputs, market data and competitive analysis, develop customer-facing presentations; create internal reporting and presentations as requiredIn-Store Execution & TrainingPartnering with Sales team, coordinate roll out of planograms, POS, shelf callouts, FSDUs, counter units, and pricing stripsPartnering with Brand Manager, develop on-brand customer facing brochures, FAQ sheets, and training videos for store staffKEY SKILLS AND EXPERIENCE4+ years in B2B marketing, preferably in FMCG or pharmacy channelsExperience working within a regulated product environmentDemonstrated experience developing marketing programs with channels or partnersForward-thinking, recognizes opportunities and implements improvements whenever possibleAbility to travel and attend key meetings as required (ex. Customer meeting or Trade Event)Excellent communication skills written and verbal, ability to create content as needed from presentations and sales materials to driving on-brand consumer messagingThis position is office based, and this individual will be expected to work in officeAbility to work collaboratively in a team environment and manage multiple projects simultaneouslyDesired but not RequiredBA / BS Sales or MarketingExperience with medical device productsExperience working with global team membersPrevious experience with task management software platforms and syndicated dataPrevious experience partnering with external stakeholders on activationsPERSON SPECIFICATIONTechnical ExpertiseA minimum of 4 years post qualified experience in marketing, preferably within a start-up or scale up environment.Special AptitudesProficient in the use of the MS Office suiteExperience within a fast-paced and high energy environmentAn aptitude for executing business improvement initiativesExperience troubleshooting problems and providing recommendations on overcoming challengesAbility to react with appropriate levels of urgency to situations and events that require quick response or turnaroundAble to maintain a high level of integrity and discretion in handling confidential informationExcellent judgment is essential.Ability to switch gears at a moment's noticeHigh-impact communication skills with the ability to influenceAbility to nurture collaborative relationsRelentless focus on stakeholder needs and service excellenceAbility to work under pressure with a positive "can do" attitudeSuperb time management, analytical, decision-making, and problem-solving skillsThe above are the primary experiences, skills and competencies that the job holder will be required to demonstrate and to cultivate over time.
We expect that individuals will join us with the essential foundations and have a passion to develop and grow their career journey with us.Additional Information about this position :This position has a 3-6-9 month review period.This position reports to the Global Marketing Director with dotted line oversight of AU Regional Sales ManagerYou may be asked to share a sample presentation to demonstrate skill and strategic thinking.J-18808-Ljbffr
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