Regional Head Of B2B Marketing

**Are you an experienced Marketing Professional looking for to work for an industry leader?**
- Be part of an industry leader and tech innovation company
- Brand new luxe office space located in the Adelaide CBD
- Play a pivotal role in a dynamic and rapidly growing business

**About Us**

Polyaire is an international manufacturer and wholesale distributor of air conditioning products, established in 1973, our head office is in Adelaide with 27 branches across Australia and over 50 years of experience. We lead the market by offering sustainable, cutting-edge AirTouch solutions that continue to revolutionise comfort in homes and businesses.

At Polyaire our values shape how we work, we are all in, work smart, getting it done and cool service with a warm smile are at the forefront of all we do. Our customers and suppliers are treated like valued partners which means working closely and openly towards sustainable solutions. Having these values as an integral part of our business has made Polyaire the preferred supplier in providing comfort to Australia.

**About the role**

We now have an exciting opportunity for a Regional Head of B2B Marketing (WA, SA, VIC, ACT & NSWR). Reporting to the General Manager the role will be critical in driving Polyaire's regional B2B marketing and content execution, with a primary focus on supporting the team and regional priorities (80%). The role will also provide strategic and execution support to the CMO's (Chief Marketing Officer) national initiatives (20%) when required.

We are looking for someone with proven ability to deliver effective B2B marketing and content execution aligned with business outcomes, who thrives on working in a dynamic and fast
- paced operational environment. A can-do attitude and the ability to communicate effectively with your team, key customers and stakeholders will see you successful in this role.

**Key Accountabilities include**:
**Regional B2B Marketing Strategy & Execution (WA, SA, VIC, ACT & RNSW - 80%)**
- Develop and execute B2B marketing plans aligned with regional priorities to drive lead generation and sales growth.
- Lead trade go-to-market planning and execution for product launches within the region.
- Collaborate with sales and product teams to develop effective messaging and tools that support regional sales enablement.
- Track and report on regional marketing campaign performance and optimise for lead conversion.
- Lead the creation and deployment of content aligned with regional business needs, including digital and physical materials, promotional content, and training collateral.

**Collaboration and Leadership**
- Act as the key marketing liaison within the WA, SA, VIC, ACT & RNSW leadership team.
- Support regional Go-to-Market (GTM) strategies to ensure marketing activities align with sales and operational objectives.
- Manage and support any direct reports or agency partners engaged for regional marketing and content delivery.
- Collaborate with the CMO and national marketing team to align regional execution with broader brand and marketing strategies when required.

**Support for National Marketing Strategy (20%)**
- Contribute to national marketing and content initiatives (which may include support for other states), when required and agreed with the General Manager, ensuring alignment with regional workload and priorities.
- Provide input and execution support for national campaigns impacting the WA, SA, VIC, ACT & RNSW markets.

**What you will bring to the role**:

- 5+ years of experience in B2B marketing within wholesale, HVAC, building, or related industries.
- Experience executing go-to-market strategies and campaigns collaboratively with sales and operational teams.
- Exposure to regional marketing management and trade-focused initiatives.
- Strong project management and prioritisation skills
- Excellent communication and stakeholder engagement skills
- Proven ability to deliver effective B2B marketing and content execution aligned with business outcomes.
- Understanding of marketing automation tools, CRM systems, and analytics for tracking and optimizing campaigns.

**Why join us?**
- A competitive salary on offer
- Brand new modern office space in the heart of the CBD
- Opportunities for professional growth and development
- Access to our employee assistance program
- A supportive and collaborative work environment

Please note Applications will be screened as they are received