Mid-Market Marketing Manager, Anz

7+ years of B2B marketing experience in a technology environment directly supporting sales teams such as Field Marketing, Alliance Marketing, or Partner Marketing - Knowledge of the Australia/New Zealand market with at least 2 years of Small and Medium Business Marketing experience - Understanding of customer buying journey across the lead funnel

Job summary

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

The Australia and New Zealand (ANZ) marketing team is seeking a data-driven, hands-on and self-directed individual to drive the mid-market marketing strategy and execution for new customer acquisition in the small and medium business (SMB) segment. This role requires the ability to execute against both the strategic marketing plans and campaigns, while being creative to design new and innovative ways to reach new audiences. This is a results driven role where you'll be expected to drive growth across multiple channels while playing a key role in developing an important segment within an exciting, fast growing business.

Key job responsibilities
- Develop a 12-18 month marketing strategy designed to drive awareness, acquisition and engagement of new mid-market accounts within the small and medium business (SMB) segment.
- Generate messaging and source or create content that articulates how AWS helps a wide range of decision makers and influencers within this segment.
- Engage with sales leadership at various levels to ensure alignment of business priorities, marketing strategies, tactics and desired outcomes.
- Lead the design and development of compelling, online and offline, experiences for SMB prospects that are unfamiliar with AWS services and solutions. Generate messaging and source or create content that articulates how AWS helps a wide range of decision makers and influencers within SMB accounts.
- Partner with Global Campaigns, Partner Marketing, Developer, Product Marketing & PR teams to ensure campaigns are integrated across the business.
- Prioritise, manage and optimise marketing spend to deliver against KPIs.
- Execute programs with precision, and analyse the performance of marketing campaigns reporting findings and results to sales and marketing leadership.
- Accomplished range of skills from high level strategic thinking to creative and detailed in execution - Strong stakeholder engagement (internal and external) with the ability to influence - Highly organized, data-driven and detail oriented - Thrives in a fast-paced environment with the ability to prioritize, pivot and problem-solve - Interested in building programs and processes from the ground up and comfortable in ambiguous environments - A strong team player - comfortable and motivated working in a collaborative environment Acknowledgement of country: In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. IDE statement: Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.