Admissions & Marketing Manager

**Overview**:
**Work Type**:Fixed-term - Part-time

**Salary**: Salary not specified

**Grade**:Education Support - Level 1, Range 3

**Occupation**:Administration

**Location**:Melbourne - Southern suburbs

**Reference**:1491824

**Selection Criteria**:

- Demonstrated experience in managing admissions or enrolments, preferably in an educational or community setting, with a strong focus on providing a welcoming and supportive experience for families.
- Ability to build strong, positive relationships with families, staff, and the wider community, and to represent the school in a professional and engaging manner.
- Strong organisational skills with the capacity to manage multiple priorities, maintain accurate records, and reports to support decision-making.
- High-level skills in the use of digital platforms, social media, and database management systems to support admissions and marketing functions.
- Demonstrated ability to work effectively and collaboratively with colleagues, school leadership, and community partners to achieve shared goals.

**Please note**:the written response for each of the key selection criteria above should be no more than one A4 page each.

**Role**: Position Overview
- The Admissions and Marketing Manager plays a key role in welcoming families to Brighton Primary School and strengthening our community reputation. Reporting directly to the Principal and Business Manager, this role requires a proactive communicator and organiser, responsible for overseeing student admissions, promoting the school¿s values and learning programs, and implementing marketing and communications strategies.

**Responsibilities**: Admissions
- Manage all aspects of the admissions process, from initial enquiry through to enrolment, ensuring prospective families are warmly welcomed and supported.
- Provide accurate and timely information to families about the school¿s programs, facilities, and values.
- Conduct or coordinate school tours and open days, highlighting the strengths of the school.
- Maintain accurate records of enrolments, enquiries, and waiting lists.
- Prepare regular enrolment reports for the Principal and School Council.
- Support the Principal in planning for future enrolment trends.
- Coordinate student exit processes, ensuring families feel valued throughout their journey.
- Coordinate student enrolment and monitoring for the International Schools Program (ISP)

Marketing and Communications
- Develop and implement marketing strategies that highlight Brighton Primary School¿s strengths, programs, and values.
- Manage the school¿s website, social media channels, and publications to ensure content is current, engaging, and aligned with school messaging.
- Plan, coordinate, and attend school tours, promotional events, transition and orientation.
- Promote school achievements, student activities, and community initiatives through newsletters, media, and social platforms.
- Monitor community perceptions and feedback to guide future marketing approaches.
- Ensure consistency of branding and messaging across all communications.

Community Engagement
- Build strong, positive relationships with prospective and current families.
- Work collaboratively with the School Council, staff, and parent associations to strengthen community engagement.
- Act as a point of contact for enquiries about school life, ensuring clear and professional communication.

Competency Requirements
- Strong interpersonal and communication skills, with the ability to build rapport with families and stakeholders.
- Proven organisational skills with attention to detail and the ability to manage multiple tasks and deadlines.
- Preferred experience in admissions, marketing, or customer service in an education or community context.
- Ability to prepare clear reports and use data to inform decision-making.
- High level of digital literacy, including social media management and website content updates.
- Demonstrated initiative, problem-solving skills, and ability to work independently and as part of a team.
- Commitment to child safety, inclusion, and Brighton Primary School¿s mission and values.

**Who May Apply**:

- Individuals with the aptitude, experience and/or qualifications to fulfill the specific requirements of the position.

**EEO AND OHS Commitment**:
**Child Safe Standards**:

- Victorian government schools are child safe environments. Our schools actively promote the safety and wellbeing of all students, and all school staff are committed to protecting students from abuse or harm in the school environment, in accordance with their legal obligations including child safe standards. All schools have a Child Safety Code of Conduct consistent with the department's exemplar available at:
**DE Values**:

- The department's employees commit to upholding the department's Values: Responsiveness, Integrity, Impartiality, Accountability, Respect, Leadership and Human Rights. The department's Values complement each school's own val