Media & Partnerships Marketing Manager

5 days ago

Melbourne, Victoria, Australia Ford Motor Company Full time

Fixed term contract - 12 months (maternity leave replacement)
- Full Time or 4 days per week
- Manage a multi-million dollar media budget for an iconic global brand

We are seeking a Media & Partnerships Marketing Manager to join the Ford Australia Marketing team. Reporting to the General Manager of Marketing Communications, this role is responsible for owning strategic media and partner relationships, driving media strategy and our transition to digital lead storytelling. Identifying and leveraging opportunities, and developing content and integration strategies that increase brand exposure and return on investment.
- Extensive experience in media, communications or digital marketing, coupled with the relevant tertiary qualifications
- Excellent knowledge of digital marketing trends and channels
- Strong analytical skills and ability to develop insights from a variety of source data
- Ability to develop and deliver media campaigns within tight deadlines and sometimes conflicting priorities
- Experience managing media agency relationships and developing strong connections with partners and media companies.
- Demonstrated experience influencing stakeholders at all levels, in a dynamic global and matrix organisation
- Work with our media agency to provide direction on media strategy and planning, whilst maximising efficiency and effectiveness of our media spend including driving our transition to digital lead media campaigns and integration across Social, SEM and SEO.
- Provide insights and recommendations based on a deep understanding of metrics and benchmarks across all channels (CPM, CPA, CPC, CTR to name a few) and how best to optimise our media strategy to deliver on our brand health goals and business objectives.
- Work across brand communications, retail marketing and other Ford functions to ensure a unified approach to media spend and campaign planning.
- Formulate media budgets and partnership recommendations for presentation to senior Ford Australia leadership.
- Build and maintain strong relationships with sponsored entities, external partners, media publishers including search, social and automotive websites and TV networks whilst identifying opportunities to drive stronger integrations and consistently improve our return on investment.
- Support coordination of partnership activations both internally and externally.

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