Website Experience Manager

About us Treasury Wine Estates (TWE) is one of the world's largest wine companies.
At TWE we are led every day by our purpose, Boldly Cultivating.
We are boldly cultivating value through our brands, wine, people and environment for enriched and joyful communities.
At TWE we cultivate our teams to be their very best.
And in turn, our people push us to make bigger and bolder decisions.
Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role We're looking for a digital leader to own and optimise the Penfolds.com global website and CellarDoor.co in ANZ.
This role will shape how consumers interact with our brands online, driving engagement, conversion, and loyalty through best-in-class digital experiences.
Optimise website user journeys and ensure seamless accessibility, usability, and branding.
Lead campaign and promotion setup, testing, and execution across global and ANZ sites.
Drive website optimisation initiatives including SEO, CRO, and A/B testing.
Own website operations, content, catalogues, and functionality across Penfolds.com and CellarDoor.co.
Collaborate with Marketing, eCommerce, and IT to deliver features, reports, and new digital solutions.
Oversee multi-language translation and localisation to deliver a premium global experience.
Manage an experienced team of three.
About you You're a digital specialist with proven experience in managing eCommerce platforms and leading website optimisation across global markets.
A confident communicator, you bring both technical know-how and commercial acumen to deliver engaging, high-performing online experiences.
Proven track record in managing global websites across multiple regions and languages Hands-on experience with Salesforce Commerce Cloud, Shopify, GA4, and Power BI Skilled in A/B testing, CRO, SEO best practice, and technical web fundamentals (HTML/CSS) Strong project management and collaboration skills, with experience leading teams Clear communicator, able to translate complex digital topics for diverse audiences Why you'll love it here Our culture is built on bringing our whole selves, being courageous and delivering together – it's our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world's most desirable wines through our generous employee product allowance Plus, you'll get an extra day off each year with your "TWEforME Day" – a day to spend however you choose
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.
To find out more, click here.
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer.
Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, sexual orientation, gender identity, national origin, or disability.
If you require any assistance to be included in our process, please contact , quoting the job title and reference number.
How to apply We do move quickly at TWE and continually review applications, so if you don't want to miss out, apply today.
Job details Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Other Industries: Wineries, Food and Beverage Manufacturing, and Beverage Manufacturing Melbourne, Victoria, Australia #J-18808-Ljbffr