Gifts In Wills

**Position Description**

**Position Gift in Wills Acquisition Specialist**

**Reporting to Fundraising and Philanthropy Manager**

**Division**Strategic Fundraising

**FTE**Full time

**Location**Blackburn or Lidcombe (hybrid working)

**Organisation**

MS Plus, is the go-to provider of information, advice and support for people affected by multiple sclerosis and other

neurological conditions. We're a combined entity of the ACT, NSW, Victoria, and Tasmania with over years'

insight into how to live well with progressive neurological conditions.

**Role Purpose**

The Gift in Wills Acquisition Specialist is responsible for driving the growth of the Gift in Wills program by identifying,

cultivating, and securing new legacy donors. This role involves creating and executing strategic campaigns across

multiple channels to engage potential donors, ensuring a seamless journey from initial contact through to conversion.

Collaborating closely with the Gift in Wills Retention Specialist, the incumbent will focus on expanding the donor

pipeline, enhancing donor engagement, and contributing to the long-term sustainability of the program. Through data
- driven insights, the Specialist will continuously optimise campaigns and initiatives to maximise donor acquisition and

retention.

**Team structure**

CEO

Executive Manager, Strategic
Fundraising

Fundraising and Philanthropy
Manager

Gift in Wills Acquisition Specialist

**Key Responsibilities**
- Develop and implement comprehensive acquisition strategies for Gift in Wills aquisition
- Lead the planning and execution of a Gift in Wills value proposition that meets donors needs
- Continuously monitor program performance, leveraging data-driven insights to optimize campaign

effectiveness and donor acquisition strategies.**

**Success factors**

**Key focus area**
- Design and execute strategic acquisition campaigns across multiple channels,

including digital, telemarketing, and print, to generate qualified leads for the

Gift in Wills program.
- Manage and optimise digital marketing initiatives, such as online surveys,

**Campaign Development**
**and Execution**
- Collaborate with the Gift in Wills Retention Specialist to develop and

implement compelling content strategies that educate and inspire prospective

donors.
- Oversee telemarketing activities to identify individuals interested in legacy

giving, ensuring compliance with ethical and legal standards.

**Key focus area Success factors**
- Monitor and analyse campaign performance data to identify opportunities for

optimisation and enhance acquisition strategies.

**Analysis and Reporting**- Generate regular reports on lead generation, conversion rates, and pipeline

growth to inform internal stakeholders.
- Ensure accurate and up-to-date documentation of prospect interactions within

the CRM system or relevant database.

**Key focus area Success factors**
- Partner with external vendors, including telemarketing agencies and print

vendors, to ensure efficient campaign execution while maintaining budget

compliance.
- Foster strong relationships with partner agencies and fundraising consultants

**Stakeholder**
to identify new opportunities for engaging Gift in Wills prospects.
**Management and**
- Collaborate with the Gift in Wills Retention Specialist to deliver a seamless and

**Collaboration**
personalised experience for prospective and confirmed Gift in Will donors.
- Work closely with Marketing and Communications teams to ensure brand

consistency and aligned messaging across all acquisition materials.
- Coordinate with the fundraising team to develop integrated strategies that align

with individual giving pathways.

**Qualifications/Work Experience**
- Years minimum demonstrated experience in legacy giving or planned giving

fundraising.
- Proven track record in designing and executing successful multi-channel acquisition

campaigns, including digital, telemarketing, and print.
Essential
- In-depth knowledge of digital marketing strategies, including SEO, social media

platforms like Campaign Monitor.
- Exceptional communication, interpersonal, and relationship management skills.
- Strong analytical abilities to monitor, interpret, and optimise campaign performance data.
- Excellent organisational skills with keen attention to detail.
- Bachelor's degree in business management, Marketing, Communications, or a related

field.

Desirable - Strong understanding of current fundraising trends and best practices.
- Experience in the social impact or disability sector.
- Proven project management skills.

**Knowledge and Key Selection Criteria**
- Extensive expertise in Gift in Wills as a specialised fundraising discipline.
- Proven ability to engage and influence key stakeholders effectively.
- Strong proficiency in budget management and meticulous record-keeping.

Essential - Exceptional written and verbal communication skills.
- Deep understanding of donor management systems, data technologies, and em