Auto Accessory Specialist

About BYD 

BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.

As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.

About the Role

Based in BYD's Melbourne office in Mulgrave, the Auto Accessory Specialist is responsible for developing and executing the accessory business strategy for the BYD and Denza. This includes the planning, sourcing, pricing, marketing, and sales performance of genuine accessories across the vehicle range. The role ensures alignment between product development, sales, marketing, and dealer networks to maximise accessory penetration, customer satisfaction, and profitability. The role interacts closely with headquarters, local suppliers, dealers and internal departments such as product planning/engineering and parts/parts logistics.

Key Responsibilities

1. Strategy & Planning

• Develop and implement accessory business plans to achieve volume, revenue, profit and customer satisfaction targets.
• Identify market trends, customer needs, and competitor activities to inform accessory development and lifecycle planning.
• Work closely with Product Planning, Product Engineering and Marketing teams to ensure accessories complement new vehicle launches.
• Manage product mix, pricing strategy, and portfolio performance to optimise margin and customer appeal.

2. Product Development & Management

• Lead accessory concept development and feasibility studies with Engineering and Design teams.
• Coordinate accessory fitment validation, homologation, and compliance activities.
• Oversee supplier selection, cost negotiation, and quality control in collaboration with Procurement and Technical teams.
• Manage product lifecycle, including phase-in/phase-out timing, packaging, and updates.

3. Sales & Dealer Support

• Develop programs to drive accessory sales through the dealer network and aftersales channels.
• Provide sales tools, training, and marketing materials to enhance dealer capability and conversion rates.
• Monitor sales performance by model and region; identify opportunities for improvement.
• Support dealer launch readiness for new model introductions and campaigns.

4. Marketing & Customer Experience

• Collaborate with Marketing to develop integrated campaigns that promote accessories at point of sale and online.
• Oversee creation of accessory catalogues, digital assets, and showroom displays.
• Ensure accessories enhance brand image, customer satisfaction, and loyalty.

5. Financial Management & Reporting

• Set and manage accessory sales forecasts, budgets, and pricing strategies.
• Track performance metrics including revenue, margin, and penetration rates.
• Provide regular reporting and insights to management on business performances.

Key Relationships

• Internal: Product Planning, Sales, Marketing, Procurement, Engineering and Logistics
• External: Dealers, Accessory Suppliers and Logistics Partners

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Engineering, or related discipline.
• Minimum 5–8 years' experience in automotive accessories, product management, or aftersales.
• Experience with OEM operations, dealer networks, or tier-1 supplier management preferred.
• Strong project management skills
• Strong commercial acumen, negotiation, and analytical skills.
• Excellent communication and project management capabilities.
• Bilingual in English & Mandarin would be preferred.

If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume.

BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you've learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.