Digital Marketing Specialist

Own acquisition across App Stores and Search: ASO, SEO/AEO, SEM. Global user base, client-side role, health-tech business.

At fatsecret, we help people reach their ideal weight through individualised and sustainable weight loss. We serve 5M+ people every month in 24 languages across our fatsecret app and fatsecret Clinic, and support global health businesses via our Nutrition API.

We're hiring a Digital Marketing Specialist (Acquisition) to own ASO, SEO/AEO and SEM across our three business units, with the goal to lift installs, B2B leads, organic and paid traffic, and qualified clinic sign-ups.

Join a small, dedicated, hands-on team to ship fast, solve real user problems in health, and accelerate the growth of our newly launched fatsecret Clinic in Australia.

• Grow App Store performance (ASO): own keywords/metadata, creatives (with Digital Designer), CPP/CSL, in-app events, and ratings/reviews to lift ranking, installs and store CVR—without compromising existing traffic. Start small, validate, expand.
• Increase organic search (SEO/AEO): map high-value intents (nutrition/weight loss) for the content team, create briefs, and ship on-page/technical improvements to grow our brand recognition and traffic in weight loss globally.
• Run paid search (SEM): manage Google Ads across API and Clinic to test, evolve and drive high-performing, conversion-driven campaigns; provide clear weekly and monthly reporting.
• Improve top-of-funnel for Clinic: analyse and optimise the Clinic patient acquisition flow with the wider marketing team to reach our 12- and 24-month targets.
• Keep a rolling plan & ship tests: maintain a 90-day plan and ASO roadmap; launch focused tests on store assets and landing pages with the Digital Designer and Content Marketing Manager.
• Measure what matters: track traffic, rankings, store conversion, CPL and funnel metrics in GA4/Looker/BigQuery; share weekly and monthly updates to keep us on track.
• Ensure we're compliant: keep advertising aligned with AHPRA/TGA and App Store/Google Play policies for regulated health campaigns.

• Ideally 2–4+ years in acquisition with tangible results across ASO + SEO/AEO + SEM.
• Experience in multi-region/language acquisition in YMYL/health or other regulated categories.
• 1–2+ years hands-on in Google Ads (query mapping, negatives, bidding) in health or a related industry.
• Multi-region/language App Store growth experience from a well-established app.
• GA4 + Looker Studio/BigQuery capabilities; able to set simple tests and read outcomes.
• Ability to write clear, concise briefs and collaborate with the wider team.
• Experience growing acquisition for health-related brands (highly desirable).

• Ability to create or edit Webflow landing pages to support your campaigns (Clinic).
• Working knowledge of AHPRA/TGA, Consent Mode v2, SKAN.
• Experience across both B2C and B2B funnels.

• Hybrid work (currently 2 days office / 3 days WFH) — we value collaboration and deep work.
• Join a growing, caring team focused on quality work that makes a real difference—no 'AI content mills'; we value creating truly helpful content for our users.
• Twice-yearly team gatherings to celebrate wins.
• Annual education allowance to keep learning and growing.
• Global scale: produce work seen by millions across 24 languages and cultures.
• Purpose-driven impact: help people around the world reach their health goals.
• Competitive salary: $85,000–$100,000 base + super (depending on experience).

• Client-side growth marketers seeking broader multi-region scope and channel ownership (ASO, SEO/AEO, SEM).
• Agency-side ASO/SEO/AEO/SEM specialists seeking to move client-side for long-term ownership of their growth activities.

Send a CV and a cover letter that includes:

• Why this role interests you
• Two specific wins you've achieved and what you learnt in the process (e.g., ASO conversion lift, keyword rank gains, SEO traffic growth, SEM CPL reduction)

Note: Applicants must have full Australian working rights. No sponsorship is available for this role. We welcome people from all backgrounds.