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Marketing Specialist

2 weeks ago

Newcastle, New South Wales, Australia Risteski Group Full time $60,000 - $80,000 per year

Marketing Specialist

Newcastle CBD | Strategic hospitality marketing | 5 venues

(Part-Time – 15 hours/week)

Shape strategy. Build brands. Lead growth.

We're the Risteski Group, a growing collective of five hospitality venues across restaurants and quick-service concepts. We're looking for a strategic, creative, and organised Marketing Specialist to lead our marketing efforts across the group. This is a rare opportunity to take ownership of a multi-venue marketing function—blending long-term planning with hands-on execution—in a fast-paced, supportive, and vibrant team environment.

In this part-time, on-site role (15 hours/week) based in Newcastle CBD, you'll drive strategy, deliver campaigns, elevate our brand identity, and support guest growth and retention across all venues.

What You'll Be Doing

  • Lead and implement marketing strategy
    Develop and execute group-wide and venue-specific marketing plans (including Local Area Marketing) aligned with brand positioning and business objectives.

  • Plan and manage end-to-end campaigns
    Own the annual marketing calendar—developing and executing integrated campaigns across digital and traditional channels, including seasonal promotions, venue-specific offers, new product launches, and in-venue events.

  • Drive our digital presence
    Manage and optimise websites, email marketing and social media (Instagram, Facebook, TikTok) to increase reach, engagement, and bookings.

  • Define brand voice, tone & style
    Write compelling, on-brand copy across all channels—from social and email to website and in-venue touchpoints—tailored to each venue's unique identity.

  • Develop and guide content strategy
    Ideate and plan an engaging best-in-class social media and content strategy. Direct or create photo, video, and multimedia assets that bring each brand to life.

  • Collaborate with internal stakeholders
    Work closely with venue managers, the functions team, and leadership to align marketing efforts with operational and commercial goals.

  • Oversee marketing budget and contractors
    Manage spend alongside CFO for campaigns and outsourced services such as graphic design, photographers, or content creators (as required).

What You'll Bring

  • 3 years' experience in a marketing, brand or communications role (hospitality/lifestyle experience ideal)

  • Strategic planning capability with a proactive, organised mindset

  • Excellent writing and copy development skills for web, social, and email

  • Experience managing digital platforms: WordPress, email tools, Meta Business Suite, Instagram, Facebook and TikTok.

  • Confident collaborating with internal teams, suppliers, and creatives

  • Ability to manage multiple projects with attention to detail

  • Permanent Australian work rights

Why Work With Us

  • Perks on shift – Complimentary lunch and coffee

  • Prime location – Newcastle CBD, near tram station or work from home for the right candidate.

  • Staff discounts – Across all Risteski Group venues

  • Supportive culture – Creative, collaborative, and people-first