Portfolio Marketing Manager

22 hours ago

Sydney, New South Wales, Australia Gough Recruitment NSW Full time $80,000 - $120,000 per year

An exciting opportunity has become available for a Portfolio Marketing Manager to join a dynamic and growing property investment and development group. With a strong focus on delivering best-in-class retail experiences, this role offers the chance to lead the marketing strategy across a national portfolio of shopping centres and retail assets.

The Role

As Portfolio Marketing Manager, you will be solely responsible for shaping and delivering the marketing strategy across a diverse portfolio of retail properties. You'll work closely with centre teams, asset managers, and internal stakeholders to create tailored, high-impact campaigns that drive traffic, build brand equity, and support asset performance.

This is an ideal opportunity for a marketing professional with multi-site retail experience who's ready to step up into a leadership role at the portfolio level.

Key Responsibilities

  • Develop and implement strategic marketing plans for each retail asset in line with asset goals
  • Lead portfolio-wide campaigns, activations, and digital initiatives
  • Manage campaign execution with support from centre-based marketing assistants and admin teams
  • Analyse performance metrics, report on ROI, and deliver insights to drive results
  • Own and manage marketing budgets across the portfolio, ensuring alignment with tenant contributions
  • Create engaging, multi-channel campaigns including digital, in-precinct, social, and experiential
  • Partner with retailers, local communities, and media to build a strong brand presence
  • Support retail sales growth through campaign planning, promotional support, and performance reporting
  • Manage websites, content creation, and digital channels across all centres
  • Collaborate on brand positioning, leasing communications, and centre events
  • Travel to centres as required for campaign launches, new openings, and key events

What You'll Bring

  • Proven experience in marketing within retail property or shopping centre environments
  • Strong understanding of multi-site campaign management and stakeholder coordination
  • Ability to balance strategic thinking with hands-on execution
  • Excellent communication, budgeting, and reporting skills
  • Experience working with retail tenants, leasing teams, and property management
  • A results-driven mindset and a passion for delivering exceptional customer experiences

Why Apply?

  • Full ownership of a growing retail marketing portfolio
  • Supportive and collaborative team environment
  • Career-defining role for someone ready to lead at the portfolio level
  • Salary up to $120K package
  • Long-term growth and development opportunities

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