Senior Media Buyer

Senior Media Buying - Full Time (Pathway To Partner)

Location:
Remote (Australia-based preferred)

Compensation:
$70,000–$120,000 + Performance Bonuses + Equity Growth Path

About Skale Solar

Skale Solar is one of Australia's fastest-growing solar marketing agencies.

We generate
hundreds of qualified solar and battery appointments every week
using performance-driven paid ads and fully automated lead systems — helping installation companies scale sustainably without the usual headaches of poor-quality leads or overpromised results.

We run on a
Pay-Per-Appointment (PPA)
model. Every dollar spent must drive measurable profit.

We're building a
lean, fast, and data-obsessed growth machine
, and we're looking for a
full-time Media Buyer
to take ownership of our ad performance engine — and grow into a Head of Performance / Partner role as we scale.

The Role

As our Media Buyer, you'll manage and scale Meta (Facebook/Instagram) campaigns across multiple solar client accounts.

But this isn't a "sit in Ads Manager and tweak bids" type of role.

You'll own outcomes — not just clicks.

You'll lead creative testing, spot emerging trends, and turn campaign data into actionable insights that directly drive client ROI.

You'll work closely with leadership, appointment setters, and account managers to close the loop between
ad spend → appointment quality → installs.

If you live and breathe paid performance, and want a clear path to equity in a proven, growing agency — this is it.

What You'll Do

• Manage and optimise daily Meta campaigns across multiple client accounts
• Maintain full visibility on CPL, CPA, booking rate, and profit per appointment
• Run weekly creative testing cycles (3–7 new ads per client minimum)
• Collaborate with our content team to script, brief, and deploy new angles
• Monitor performance trends — flagging issues early (creative fatigue, lead flow, geo performance, etc.)
• Work with account managers and setters to identify quality gaps or bottlenecks
• Maintain structured naming, UTM tracking, and clear dashboards
• Join weekly KPI meetings with the Director (Kody) & partners to review performance and strategy
• Build and document our internal
  "Ad Playbook"
  — frameworks, hooks, and winning angles that scale

Your Core KPIs

• Maintain CPL within the target across all accounts
• Keep CPA (Cost per Appointment)
  under $160
  average
• Test
  3–7 new creative concepts
  weekly
• Sustain consistent lead quality (tracked via booking + show rates)
• Maintain $77–$140
  profit per appointment margins
  for PPA clients
• Refresh creative before fatigue exceeds 10% performance drop

You'll Succeed Here If You…

• Have
  2+ years
  of Meta ad buying experience (ideally in lead gen or local service)
• Understand
  offer psychology, hooks, and buyer intent
  , not just buttons
• Think like an
  operator
  — CPL → booking rate → profit, not just ROAS
• Thrive under accountability and fast execution
• Communicate clearly, back opinions with data, and own your outcomes
• Have a strong creative eye and know what makes an ad "scroll-stopping"
• Take pride in fixing problems quickly and improving systems as you go

Bonus Points For

• Solar, home improvement, or trades industry experience
• Familiarity with
  GoHighLevel, Zapier/n8n, or Slack
  workflows
• Basic UGC briefing or editing skills (CapCut, Premiere, etc.)
• Understanding of email nurturing, lead scoring, or CRM automations

What Success Looks Like (First 90 Days)

Reduced average CPL by 15–20% across accounts

Launched 25+ new creative variations with clearly logged results

Identified top 3 performing campaign frameworks by CPA

Built a repeatable testing + reporting rhythm

Freed the Director from day-to-day ad management

Growth Path

This role is designed for long-term growth and ownership.

You'll gain increasing control over budgets, strategy, and creative direction — with a direct
pathway to Head of Media and equity participation
.

At Skale, you're not just
"running ads."

You're building the engine that powers one of Australia's most profitable solar appointment-generation systems.