Senior Personalisation Lead

Trideca is a strategy, data and digital partner for technology transformation across Australia. We have worked with some of Australia's leading enterprise companies (including NAB, Suncorp, Optus, Medibank, AGL and many more), to help transform and empower their businesses. Working for Trideca, you will be challenged to think outside the box and do things you have not done before. We tackle unique challenges and work on innovative projects for our enterprise clients across various sectors. As part of the Trideca team, you will be able to embrace opportunities for growth with emerging technologies, in a fast-paced, collaborative, and rapidly growing environment across Melbourne, Sydney and Brisbane. At Trideca, we cut through red tape to get things done efficiently. Join us for a dynamic career where you can make a real impact. You can learn more about us here:
About the Role

We are seeking a highly skilled Optimisation / Personalisation Lead to help establish and scale our experimentation and personalisation capability. This role is critical in ensuring the organisation builds strong foundations, adopts best-in-class practices, and empowers internal teams to deliver personalised, data-driven customer experiences at scale.

As the Optimisation Lead, you will bring deep expertise in experimentation design, governance, targeting, and Adobe Experience Cloud integrations to set the business up for long-term success. Working closely with technical specialists, marketing teams, and customer experience leaders, you will play a pivotal role in embedding a test-and-learn culture that enhances customer engagement and drives measurable business outcomes.

Key Responsibilities 1. Experimentation Foundations

• Review and validate the current approach to experimentation and experience targeting.

• Introduce advanced methodologies to improve test accuracy, scalability, and impact.

• Establish strong and sustainable experimentation frameworks aligned to enterprise best practices.

2. Test Design & Governance

• Define best practices for experiment design, sequencing, and prioritisation.

• Implement governance models to prevent conflicts, overlap, or contamination between experiments.

• Develop templates and frameworks for test briefs, documentation, reporting, and decision tracking.

3. Implementation Enablement

• Partner with technical teams to optimise Adobe Target implementation via Adobe Launch.

• Provide technical guidance on Adobe Data Layer usage for parameter passing into Target.

• Define best practices for integrating Adobe Audience Manager Adobe Target, including Experience Fragments and shared audience structures.

4. Targeting & Personalisation

• Recommend advanced targeting, segmentation, and personalisation strategies across key customer journeys.

• Define and document standards for fatigue rules, decisioning scopes, and capping mechanisms.

• Deliver actionable insights and scalable frameworks for continuous optimisation.

5. Frameworks & Standards

• Establish and maintain naming conventions, taxonomy, and folder structures for consistency.

• Create reusable frameworks, templates, and self-service guides to enable scale and autonomy.

• Define and recommend governance models to ensure platform consistency and sustainability.

6. Capability Uplift & Knowledge Sharing

• Develop and share best practice documentation, governance models, and training material.

• Conduct workshops, demos, and coaching sessions to upskill internal teams.

• Champion a culture of experimentation through continuous enablement and cross-team collaboration.

Key Requirements Essential Skills & Experience

• Proven experience leading optimisation, personalisation, or experimentation programs within large enterprises.

• Strong technical knowledge of Adobe Target, Adobe Launch, Adobe Audience Manager, and Adobe Analytics.

• Demonstrated success in establishing experimentation frameworks, governance structures, and standards.

• Deep understanding of A/B and multivariate test design, sequencing, and statistical analysis.

• Ability to translate complex technical concepts into clear, actionable frameworks and best practices.

• Strong communication and stakeholder engagement skills, with proven ability to influence at senior levels.

• Track record of uplifting capability, coaching teams, and embedding a culture of data-driven experimentation.

Desirable Skills

• Experience creating or managing a personalisation engine in an enterprise environment.

• Understanding of privacy, security, and data governance relating to customer data use for marketing and personalisation.

• Familiarity with broader martech ecosystems and integrations with CRM or CDP platforms.

Our Values

Clients Come First

We obsess over our clients; they mean everything to us and are central to everything we do. We take the time to understand them, so we can deliver outstanding experiences and create moments of WOW.

We Celebrate Our Differences

We are stronger and more successful when we include and appreciate different backgrounds, ideas, and experiences. Diversity helps us be more creative, solve problems better, and achieve more. By valuing everyone's unique contributions, we create a cohesive workplace where everyone can thrive and grow.

Achieve Greatness Together

Business is a team sport, and we are here to win. We respect, value, and inspire each other to bring our best to raise the bar. We will high-five you when you've nailed it and have honest discussions when you don't.

Own Your Space​

We own our space, relationships, and client outcomes. We are fully committed and accountable to ourselves and each other; we deliver what we commit to. We adopt a commercial outlook and expect everyone to think and make decisions like we are the CEO.

Debate, Agree, Commit

We champion open dialogue where every voice matters and ideas are rigorously challenged to create stronger solutions. Once we reach alignment, we commit fully as one team and execute with excellence and accountability.

Have Fun, Go Nuts​

No explanation is required, have fun, go nuts.

At Trideca, we don't just value our people, we invest in them. Joining our team means you'll be supported both inside and outside of work, with perks and benefits designed to make a real difference in your life:

• Save on the big stuff - salary sacrificing options, including novated leases
• Time that matters - Extra leave for Menstruation, Menopause, and the ability to swap Public Holidays for religious observances
• Grow your career - Your own annual Learning & Development budget
• Everyday savings - Discounts on fuel, groceries, insurance, and more
• Wellbeing first - Unlimited access to our Employee Assistance Program
• Get rewarded - A referral program that's seriously generous
  
  We are committed to making Trideca a place where you feel valued, supported, and excited to grow.

We also believe that the unique contributions of everyone at Trideca is the driver of our success. To ensure that our products and culture continue to embrace everyone's perspectives and experiences, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability. We are passionate about creating a workplace that fosters active participation and provides an equal playing field, where merit and accomplishment are the sole criteria for success. We encourage candidates from all backgrounds to apply. We celebrate the diversity of our workforce and are dedicated to creating an environment where everyone feels welcome, valued, and included.

---