Assistant Store Manager

Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years.

As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia's Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team.

We have built an iconic online brand and now we are bringing Princess Polly from URL to IRL… and it all starts in Bondi.

As our Assistant Store Manager (ASM), you will be the right hand to the Store Manager, making sure the energy, service, and operations of our Bondi flagship stay on point every single day. You will set the pace on the sales floor, motivate the team to deliver exceptional customer experiences, and keep the store running smoothly behind the scenes. When the Store Manager is away, you will step up and take charge, ensuring consistency and momentum never miss a beat.

This is an exciting opportunity to be part of the journey from day one, supporting the launch of Princess Polly retail in Australia and helping shape what in-store feels like for our community.

• Be the go to leader on the floor, setting the pace and keeping energy high throughout every shift
• Drive team performance in the moment, coaching on service, styling and selling while leading by example
• Take ownership of the customer journey, making sure every interaction feels authentic, on brand and unforgettable
• Oversee day to day operations including rostering, reporting, compliance and inventory management to keep the store running smoothly
• Execute visual merchandising direction with precision, ensuring every display is inspiring and shoppable
• Support the Store Manager with commercial goals while taking responsibility for the shift to shift performance that delivers them
• Step up seamlessly to lead the store when required, keeping culture and momentum consistent
• Create the vibe in store by celebrating wins, building team energy and making work feel fun and rewarding

• An experienced retail leader who has thrived in an Assistant Manager, Supervisor or senior floor role in a high volume or flagship store
• Customer obsessed with a natural ability to create authentic connections and unforgettable in store experiences
• Confident leading from the floor, setting the pace and coaching the team in the moment
• Commercially minded with strong understanding of sales drivers, store performance levers and day to day operations
• Skilled in inventory management and visual merchandising, with a sharp eye for detail and presentation
• A coach and motivator who builds capability, celebrates wins and lifts team energy every shift
• Hands on, adaptable and resilient, you thrive in fast paced environments and lead by example

• The chance to play a key leadership role in our Bondi flagship and be part of an exciting new chapter for Princess Polly in Australia
• Real ownership of the sales floor and day to day store performance, with the support to grow into bigger opportunities as our retail network expands
• Competitive salary, incentives and exclusive team perks
• Career development pathways with training, mentoring and progression opportunities
• Build and lead alongside a team that lives and breathes fashion, culture and community
• Be part of a culture that is energetic, inclusive and customer obsessed

Bring the energy, lead the team, and help set the standard for Princess Polly in store. Apply now and join us on day one.

Princess Polly is an Equal Opportunity Employer (EOE) We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

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