Performance Marketing Specialist

About Us:

My Muscle Chef (MYMC) is Australia's premium fresh ready-made meal and functional food and beverage company. Based in Sydney NSW, we are growing quickly to extend our position as the online direct to consumer and retail industry leader in an industry that is experiencing explosive growth.

Since 2013, we have experienced continuous growth & hold enormous ambition to remain an industry leader. We are seeking high energy individuals to join our entrepreneurial team and culture to help us unlock our next phase of hyper growth.

MYMC Values:

We pride ourselves on a set of values that tangibly guide our behaviours and decisions, so we can grow the business and enjoy a world-class working experience.

• Find a Better Way.
• Walk in our Customers' Shoes. Everyday.
• Challenge Ideas and Champion Solutions.
• Integrity is Stronger than Muscle.
• Enjoy the Journey

What we offer you:

• Flexible hybrid working model with 2 days working from home each week
• Split your time between our City and Yennora offices (Mondays based in Yennora)
• Ongoing career development and training opportunities to support your growth
• Enjoy $1 My Muscle Chef meals and snacks on-site every day
• Access to a fully equipped on-site gym
• Join a diverse, values-led culture that encourages bold thinking and innovation
• Generous staff discounts on our products, plus a range of additional employee benefits

Position Summary:

The Performance Marketing Specialist brings MYMC's paid media to life across search, social, programmatic and display channels, owning hands-on campaign execution, optimisation and reporting.

With deep expertise in SEM, Google Marketing Platforms (including SA360) and channels like Meta and TikTok, this role blends data-driven thinking with creative collaboration to drive acquisition and revenue growth.

Key Responsibilities but not limited too:

Execution & Campaign Management

• Build, launch and optimise paid campaigns across Google Ads, SA360, Meta, TikTok and programmatic platforms.
• Manage end-to-end workflows including creative briefing, audience targeting, bidding strategies and QA.
• Ensure campaigns are delivered on time, within budget and aligned to brand and marketing objectives.

Analytics & Reporting

• Monitor and analyse performance metrics with a focus on CAC (Customer Acquisition Cost) and NCA (New Customer Acquisition) using Google Analytics, Looker Studio and platform dashboards.
• Maintain and update performance dashboards to enable fast decision-making.
• Provide actionable insights and recommendations to improve efficiency and scale.

Testing & Optimisation

• Conduct A/B tests on ad copy, creative and audience segments to improve conversion rates.
• Continuously refine targeting strategies and bidding models to maximise ROI.

Collaboration

• Work closely with the Performance Marketing Manager and wider marketing team to ensure cross-channel alignment.
• Partner with creative teams to brief and deliver high-performing assets.
• Collaborate with data teams to leverage segmentation and audience insights.

Skills & Experience:

Essential

• 2-4 years' experience in performance marketing or paid media, ideally in e-commerce or consumer brands (agency experience also considered).
• Proven expertise in SEM and Google Marketing Platforms (Google Ads, SA360, DV360, Google Tag Manager).
• Hands-on experience with Meta Ads Manager, TikTok Ads and programmatic DSPs.
• Strong analytical skills with proficiency in Google Analytics and Excel/Google Sheets.
• Excellent attention to detail, QA discipline and ability to manage multiple priorities.
• Collaborative team player with strong communication skills.

Desirable:

• Familiarity with creative testing frameworks and dynamic optimisation.
• Exposure to attribution modelling and cohort analysis.
• Experience with affiliates and affiliate networks.
• Experience with tools such as Looker Studio and CDPs.

Next Steps:

All shortlisted applicants will be contacted for a screening call prior to a 1st round interview.