Personalization Lead

Job no: 943703

Work type: Permanent / Full time

Location: Support Office - Docklands

From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.

Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you're encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being "right at home".

MYER is looking for an Engagement Design Lead who will be responsible for using a data-driven approach to support the design of Myer's customer-focused content, audience, and offer strategy. Reporting to the Senior Manager Engagement Design, this role plays a critical part in driving key commercial metrics and ensuring alignment with Myer's overarching customer strategy.

• Exciting new opportunity in our Loyalty and Data department

• Join our growing MYER team

• Flexible hybrid working model – mix of working in our Docklands Support Office and Work-From-Home

About the role:

• Support the development of the audience, content, and offer strategy to drive customer engagement and commercial outcomes.
• Oversee personalised campaigns across eDM, App, and SMS, ensuring accuracy and timeliness.
• Apply a test-and-learn approach, using data and insights to continuously refine and optimise performance.
• Develop reporting frameworks to track impact and share results with senior stakeholders.
• Collaborate within and across the Customer team to ensure alignment and smooth program delivery

About you:

• Minimum 5-7 years' experience in a similar role, with a strong background in Campaign Design
• Strong analytical skills with the ability to leverage data to drive decisions and measure impact.
• Deep understanding of customer experience metrics, including LTV, churn, and other engagement indicators.
• Excellent leadership, communication, and collaboration skills, with a track record of leading cross-functional initiatives.
• Bachelor's degree in Marketing, Business, or a related field
• Understanding in marketing automation tools and platforms, including familiarity with CRM and customer data platforms.
• Strong project management and cross-functional skills with ability to manage, prioritise, implement, and analyse various initiatives in fast paced environment, often simultaneously
• Demonstrated experience in creating, disseminating, and presenting key business insights and/or strategy initiatives clearly and concisely to various stakeholders, including senior management
• Strong financial acumen with ability to build and communicate financial business cases to support initiatives
• Ability to influence with authority and manage senior stakeholders to drive change and bring multiple partners and stakeholders to a unified consensus

Benefits to you:

• Generous team member discounts on all Myer products, including team-member exclusive discounts.
• Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work.
• A supportive leadership and team network to set you up for success.
• Career growth and succession opportunities across the business.

Here, you're not only an employee. You're a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we're all about making your work life meaningful. We want you to experience life's special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.

Wherever you are and wherever you're going, we'll meet you there and get you to your destination. With your enthusiasm and our support, we're fully committed to helping you thrive and flourish. The future lies in your hands.

Welcome Home

Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.

Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.

Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.

Applications close: 25 Nov 2025 AUS Eastern Daylight Time