Head of Marketing

About Us:

At Fitness Passport, we are driven by a clear purpose — to make fitness more accessible, so more people can lead active and healthier lives. Established in 2006, we're a corporate health and fitness program partnering with the public sector, corporate employers, and leading fitness facilities across Australia and New Zealand, providing members with access to a wide range of gyms and wellness resources.

As we enter an exciting new phase of growth, Fitness Passport is executing an ambitious strategy while keeping our member experience a top priority.

The Role:

We're looking for a Head of Marketing to set the vision, hire the team, and scale Fitness Passports marketing division and customer journey.

This is a rare opportunity to join a company with strong product-market fit and take full ownership of how we grow. You'll define the strategy, establish the foundations, and make the first key hires on your team, while also being hands-on in the early stages. You will be instrumental in shaping FP's brand strategy and oversee execution of the visual identity & brand revolution. This role is a part-time, fixed-term position for 12 months and will be based out of our Sydney Head Office.

What you will be doing:

• Lead the end-to-end marketing function, including team leadership, agency management, and budget ownership.
• Drive the brand strategy and oversee execution of the visual identity & brand refresh project to ensure consistency across all touchpoints and alignment with company vision.
• Overhaul and maintain marketing collateral and communications for members, employers, and facility partners to ensure clarity, engagement, and brand alignment.
• Develop and implement lifecycle marketing strategies to enhance engagement and retention across all customer segments.
• Design and execute campaigns to increase member lifetime value (LTV), reduce customer acquisition cost (CAC), and improve conversion across digital and offline channels.
• Establish and track KPIs for engagement, acquisition, and retention; continuously optimize based on performance insights.

About You:

• Strong knowledge of the fitness industry or genuinely passionate about health, wellness and fitness.
• Bring at least 5 years of proven experience in a head of or senior marketing leadership role, driving strategy, brand growth, and measurable results
• Proven experience leading a full-stack marketing function in a B2B2C or subscription-based business.
• Demonstrated success in brand transformation and lifecycle marketing across multiple customer segments.
• Excellent communication skills and stakeholder engagement
• Strong commercial acumen with a track record of improving LTV, reducing CAC, and managing marketing budgets.
• Strong agency management and creative direction background
• Comfort operating independently and building from the ground up in a fast-paced environment.

What you'll Love:

At Fitness Passport, we're not just about providing access to great gyms and wellness facilities — we've also created a fantastic place to work. Our company values of Collaboration, Growth, Respect, Integrity and Wellbeing define our culture and the principles we use to operate our business.

We don't just talk about wellness – we live it Our BeneFit Passport Rewards Program and values-driven culture support your well-being inside and outside of work.

Here's what's waiting for you:

Your very own Fitness Passport membership – access thousands of fitness facilities because we believe in what we offer

3 paid well-being days per year – because rest and recharge matter

Hybrid & flexible work – our Sydney-based team enjoys three days a week in our new head office

Generous WFH allowance to support our hybrid model

Ongoing wellness perks – think fitness challenges, guest speakers, and more

Paid parental leave to support you and your family

Mental health support through Clear Head & our Employee Assistance Program

Rewards & recognition – Earn Hero Points and get rewarded for your impact

Regular social events to stay connected and celebrate wins

How to Apply:

Click 'Apply' and you'll be directed to Jobs by Employment Hero. If you don't already have an account, simply sign up with your email address. It only takes 2 minutes to submit your application. If it's a match, our Talent Team will be in touch for a quick screening call.

We can't wait to meet you