Assistant Brand Manager

Join HCF as Assistant Brand Manager on a 12-month fixed term maternity cover contract. Reporting to the Brand & Partnerships Lead, you will work within the Brand, Content & Partnerships function. You will be responsible for providing brand direction and executional support on 2030 strategic priorities, campaigns, and brand-led initiatives, ensuring they contribute to brand and business objectives by increasing awareness, consideration, and preference of the HCF Group's whole-of-health proposition.

Assistant Brand Manager - 12 month fixed-term contract

What You'll do

• You will collaborate closely with multi-disciplinary teams to deliver seamless, distinctive and consistent member experiences that help people successfully engage with our offering and navigate with confidence.
• Assist in the development and execution of annual brand and integrated marketing plans across health and diversified business lines to support brand growth, increase salience and awareness with key audiences, and promote products.
• Aid in the implementation of the long-term brand strategy by creating and amplifying value propositions, messaging frameworks, and maintaining a consistent narrative across all business lines and lifecycle touchpoints.
• Be a brand custodian by managing and maintaining our brand guidelines, design principles, standards and team processes to continually improve the consistency and quality of the member experience across all touchpoints.
• Provide input and direction for the brand, working closely with internal stakeholders, partners, and agencies to ensure the brand platform is consistently embedded through all campaigns, communications, and products. Ensure all brand and creative assets, including digital channels, printed sales/service materials, email communications, social media, activations, and events align with brand standards.
• Support the Brand & Partnerships Lead in developing annual Brand and Partnerships plans, including budgeting and setting measurable objectives and performance goals.
• Support the delivery of partnerships activity and activations that enhance HCF's brand, reputation, and profile; and support our commercial business objectives. This includes, but is not limited to, events and activations, digital and social content, retail/member engagement and hospitality.
• Act as a chief steward of the brand tone and voice, working with brand and content owners to drive impactful brand communication, understanding and defining the brand personality, key messaging pillars (online and traditional) and brand image guidelines.

About You

• Tertiary qualified in Marketing, Brand or Communications
• 5 years experience in a relevant brand or marketing role.
• Experience working within a highly regulated environment.
• Experience in core skills such as brand strategy/management and creative development, brand architecture and proposition development, campaign/product management, UX/UI, production, creative techniques and workflows, and storytelling.
• You have proven experience delivering a range of brand programs, initiatives and campaigns within consumer-facing brands or organisations.
• You enjoy regularly engaging and collaborating with different practice areas – particularly those with approaches and perspectives different from your own – to generate effective solutions to user problems.
• You have a killer eye and appreciation for aesthetics, and an on-trend understanding of design, upcoming cultural movements, forecasting, styles of creative and new platforms.
• You have experience working cross-functionally within a large, matrixed organisation, as well as managing and cultivating strong relationships with external partners and vendors, including agencies, production companies and creators.

Desirable

• Experience in health or a regulated industry such as banking and financial services or insurance.
• Hands-on experience with agile project management methodologies.
• You understand product/experience design processes and prototyping, testing and iterating designs

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we've been putting our members and their health first. As Australia's largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion

We're united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

We'll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• 50% subsidy on HCF hospital and/or extras cover
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF's products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition –

to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.