Digital Marketing Dynamo

About Us

At Top Teacher, we create digital teaching tools that make educators' lives easier and classrooms brighter. We're a fast-growing EDUtech company with a big heart, a love for creativity, and a drive to keep moving forward. We've got plenty to say (and show) about what we do, and now we need someone who can help us taking our marketing efforts to the next level – with pace, passion, and plenty of creative spark.

The Role

We're looking for a hands-on Digital Marketing Manager – someone who's comfortable rolling up their sleeves and using the latest tools (yep, we love marketing automation, analytics, AI, and Canva) to make ideas happen. You'll be the engine behind our marketing activity: planning, executing, and optimising campaigns that connect with teachers and grow our community.

This role suits someone who thrives on action, balances creativity with discipline, and uses data and insights to shape what comes next.

What You'll Do

• Drive day-to-day digital campaigns that connect with teachers and make our brand shine.
• Build and optimise customer journeys, marketing automations, and email campaigns.
• Use tools like HubSpot, Canva, AI writing assistants, and analytics to make great ideas happen – fast.
• Keep our brand consistent, fun, and on point across every channel.
• Work closely with our small (but mighty) team to highlight resources, launches, and news.
• Mentor and support a marketing assistant, helping them develop and grow.
• Track campaign performance, dive into the data, and use insights to inform future planning.
• Stay disciplined and detail-oriented to ensure campaigns run smoothly and effectively.

About You

We want someone who is:

• A do-er at heart - you love action and making things happen.
• Experienced with mar-tech and marketing automations (HubSpot experience = big tick).
• Familiar with AI tools for marketing, copywriting, and analytics, and excited to keep experimenting.
• Creative, with a flair for great executions (but you don't need to be a designer).
• Comfortable managing a brand voice and ensuring consistency across touchpoints.
• Data-savvy - you know how to use insights to refine campaigns and improve results.
• Detailed and disciplined - you keep projects sharp, accurate, and on track.
• Energised by working in a fast-paced environment where pace + passion matter.

Why You'll Love It Here

• A chance to be part of a growing business where your work has real impact.
• A collaborative, supportive, and passionate team (we practice what we teach).
• A super cool Mt Lawley office with hybrid flexibility.
• Freedom to play with AI, tools, and creative ideas that keep marketing fun.

Please include a cover letter that shows us your personality and tells us how you'd bring value to this role – we're all about people as much as skills.